Vice President of PR & Corporate Communications
Workiva is looking for a strategic, high impact, and business-minded communications leader to shape and scale how we tell the Workiva story to the audiences that matter most. Reporting to the Chief Marketing Officer, the Vice President of PR & Corporate Communications will lead Workiva ’s global communications function across external communications, public relations, product and crisis communications, public affairs, and executive communications.
This leader will be responsible for building a modern communications engine that strengthens Workiva ’s reputation, elevates executive visibility, and advances our position as a trusted global technology company. The ideal candidate brings deep experience in B2B SaaS, global communications, and high-growth public company environments, with a proven ability to translate complex business, technology, regulatory, and market themes into clear narratives that inspire action and build trust.
This is a highly cross-functional role that will partner closely with Marketing, Brand, People & Culture, Legal, Investor Relations, Product, Sales, Customer Experience, and the executive leadership team. The VP will lead a team of communications professionals and manage external agency partners to deliver proactive, integrated, and measurable communications programs.
What You’ll Do
Lead Workiva ’s Global Communications Strategy
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Integrated Narrative Strategy: Develop and execute an integrated global strategy that translates company strategy, AI innovation, product value, regulatory trends, and customer momentum into compelling narratives
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Executive & Internal Comms: Serve as trusted advisor to the CEO and leadership team. Build authentic executive thought leadership platforms, handle media prep, speechwriting, and executive social strategy. Partner with Internal Comms (People & Culture) so employees hear major news first
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Operating Rhythms & Governance: Establish communications priorities, agency governance models, and measurable KPIs that align external storytelling with business outcomes
Own External Communications, Public Relations, and Reputation
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PR & Media Management: Lead external communications, corporate announcements, media relations, awards, and thought leadership. Overseepress releases, briefing materials, and Q&A assets
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Spokesperson & Brand Positioning: Serve as a senior company spokesperson when appropriate. Partner with Brand, Product Marketing, Customer Marketing, and CPX to amplify platform value and customer impact
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Crisis Communications & Issues Readiness: Own crisis strategy in partnership with Legal, Security, People & Culture, IR, and CPX. Build playbooks, escalation paths, and scenario plans to provide calm, clear counsel during high-pressure events
Build Global Thought Leadership and Stakeholder Communications
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Drive Global Thought Leadership & Reputation: Lead public affairs and strategic communications strategies to build Workiva ’s global reputation, connecting the brand to high-impact global forums (e.g., Davos, UN) and core topics like trust, sustainability, and responsible innovation
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Elevate Executive & Stakeholder Engagement: Define and execute high-visibility positioning for C-suite leaders—specifically the CEO and CFO—identifying strategic convenings, partnerships, and platform opportunities to expand external influence
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Align Partnerships & Cross-Functional Messaging: Partner across the organization to integrate public and private partnerships into Workiva ’s corporate narrative, ensuring cohesive messaging and brand alignment without direct lobbying responsibilities
Lead Executive Communications and Executive Social
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Advise Executive Leadership: Serve as trusted communications advisor to the CEO and leadership team to build differentiated thought leadership platforms
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Develop C-Suite Content: Write executive speeches, keynotes, social content, and event narratives tied to major company announcements, financial milest