Vice President, Marketing Creative & Operations
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make
This is a transformational executive leadership opportunity. As VP of Marketing Creative and Operations, you will evolve Risepoint’s creative studio into a high-performance, AI-enabled Content House — reshaping how the company builds, operates, and scales brand and content across an 80+ partner portfolio. You will lead a multidisciplinary team of 50+ and serve as a key voice at the senior leadership table. This leader reports to the SVP of Channels Marketing and partners closely with senior leaders across Paid, DX, Lifecycle, and Field Marketing.
How You Will Bring Our Mission to Life
What You Will Do
- Sets enterprise-level brand and content strategy, then builds the organization to execute it
- Transforms creative organizations into modern, AI-powered content studios at scale
- Thinks in content systems and platforms, not one-off campaigns
- Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization
- Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance
1. Department Strategy & Organizational Vision
- Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics
- Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact
- Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality
- Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment • Champion implementation and usage of CMP and DAM platform investments
2. Content Strategy & the Content Machine
- Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision
- Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch
- Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency
- Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content
- Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing
3. Partner Brand & Creative Strategy
- Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment
- Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale
4. Operational Excellence & Delivery at Scale
- Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio
- Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions
- Drive cross-functional workflows that protect quality, speed, and partner satisfaction
- Own performance dashboards: cycle time, rework rate, and throughput
- Lead new partner and program launches as a senior op