User Acquisition Manager for Edumio
Edumio is an AI-skills learning platform that teaches ambitious professionals to build real, working AI agents through an interactive, gamified, hands-on experience instead of passive video courses. We run a web2web subscription model today, with a mobile app (web2app) on the roadmap, and we're scaling paid acquisition across Meta, Google, TikTok, Snap, and UGC. Our growth is hypothesis-driven: every dollar of spend is a test, judged on profitable, retained revenue, not clicks.
The role
Your one job: make the unit economics work. Find profitable ways to acquire paying subscribers, then scale them, growing paid spend from virtually $0 to ~$50k/day within a year while staying profitable on a payback basis.
This is equal parts performance marketing and growth hacking. You'll own all paid growth end to end, across every platform: setting strategy, building and buying campaigns yourself, briefing creative, and reading the numbers down to cohort LTV and payback. It's a player-coach seat, hands-on today, building and leading the UA team as spend scales.
If you've scaled subscription products profitably and you think in ROAS, payback windows, and trial-to-paid, not vanity metrics, this is a rare chance to own a product's entire paid engine.
What you'll own
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Positive unit economics — find profitable acquisition and scale it: grow paid spend from ~$0 toward ~$50k/day within a year while hitting ROAS, CAC, and payback targets. Own blended and channel-level economics, with retention and refund rates as guardrails.
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All paid channels, end to end — Meta (including partnership ads), Google (Search / YouTube), TikTok, and Snap, plus UGC. Launch, structure, scale, and cut campaigns yourself.
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The conversion funnel — partner with product to optimize the full path from landing page to paywall, checkout, and retention, and fix the leaks that paid traffic exposes.
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Creative strategy & velocity — brief, test, and iterate ad creative with our creative team at high volume; mine winners by hook rate, retention, and conversion, and feed the next round of tests.
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Measurement you trust — own attribution and reporting in Amplitude, PostHog, and GA4, with server-side tracking (Meta CAPI) for signal quality. Know what's incremental vs. last-click noise.
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A disciplined test cadence — run a structured hypothesis backlog: prioritize, ship, read out, and compound the learnings.
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Budget & forecasting — own paid budget, pacing, and spend forecasts tied to growth targets.
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Building the team (eventually) — as spend scales, hire and lead UA buyers and manage agency/partner relationships.
What you bring
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5+ years in performance marketing / media buying, with a strong record in subscription, web2web, or D2C, and proof you've scaled paid spend profitably to high daily budgets (tens of thousands/day) on ROAS and payback, not just spent it.
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Deep hands-on mastery of Meta and Google, plus real operating experience with TikTok and/or Snap. You're comfortable being the one in the ad accounts every day.
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Web subscription fluency — paywalls, trials, plan mix, trial-to-paid, cohort LTV, churn, and refunds. You know money is made on profitable retained revenue, not the click.
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Analytics depth — hands-on with Amplitude, PostHog, and GA4, server-side tracking (CAPI), and confident spreadsheet/BI analysis of cohorts and unit economics.
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Creative-first instinct — you treat creative as the #1 lever, brief it sharply, and read creative performance like a media buyer, not a designer.
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Growth-hacker mindset — scrappy, experiment-driven, and relentless about finding the unlock that makes the math work. High autonomy, bias to action, fluent professional English.
Nice to have
- UGC production and creator sourcing at scale.
- Lifecycle/email, CRO, and paywall/landing-page optimization.
- Edtech, AI, or info-product experience; familiarity with AI-assisted creative tooling.
- SQL / BI for self-serve cohort and unit-econo