User Acquisition Manager

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.
This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.
Key business KPIs for this role:

- Keeping CPA within target benchmarks.

- ROAS / ROI performance across advertising campaigns.

- Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

- Want to own the performance direction and its financial results.

- Think in terms of ROI and revenue impact.

- Work autonomously and make data-driven decisions.

- Know how to scale winning funnels and campaigns.

- Have hands-on experience specifically with Google Ads.

- Want to grow toward a Lead / Head of UA role.

Impact Areas:

- Launching, managing, and scaling advertising campaigns in Google Ads.

- Managing budgets starting from $300,000 and distributing them effectively.

- Achieving and maintaining target CPA / ROAS / ROI metrics.

- Optimizing web funnels with a focus on improving conversion rates.

- Analyzing campaign performance and making data-driven decisions.

- Identifying growth opportunities and scaling profitable setups.

- Collaborating with the marketing team to improve creatives.

Tools:

- Google Ads

- Amplitude / Tableau.

What we expect from you:

- 2+ year of experience in User Acquisition / Performance Marketing.

-
Strong hands-on experience with Google Ads , including: Google Search, Demand Gen campaigns, Google Display Network (GDN).

- Practical experience managing advertising budgets starting from $300,000/month.

- Experience working with web funnels.

- Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.

- A data-driven approach to campaign optimization and scaling.

- Intermediate+ level of English.

Nice to have:

- Experience in Health & Fitness or B2C products.

- Experience scaling campaigns across global markets.

Hiring process:
Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀

Originally posted on Himalayas