UGC Lead

This is a remote position.

UGC Lead (Creative Scale + Brand Trust Layer)
Core Role: Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.
Context / Problem to Solve:
- Currently ~80–90% of creatives are AI-based.

- This creates:
- Potential sustainability risks (platform rejections, fatigue).

- Weaker brand trust and recognition.

- UGC pipeline is manual and limited (no systems, tools, or scale).

Goal: Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall creative volume and speed.
Key Responsibilities:
- Build a scalable UGC pipeline (creators, influencers, affiliates).

- Improve and manage current UGC workflow (UGC coordinator reports into this role).

- Transition sourcing from manual outreach → tool-driven / systemized approach .

- Develop a reliable creator network for consistent content output.

- Coordinate with CS team to ensure fast script → creator → asset turnaround .

- Ensure UGC content is:
- Aligned with performance angles.

- Usable for paid ads (not just organic content).

- Increase speed of execution (faster turnaround from concept to asset).

- Work with media buyers + CS to feed high-performing UGC into paid channels .

- Test different creator types, formats, and hooks for scalability.

Qualifications:
- Minimum of 1 year of leadership/management experience preferred, or a minimum of 3–5 years of overall experience .

- Strong experience in UGC, influencer marketing, or affiliate systems .

- Familiar with creator sourcing tools, CRMs, or automation workflows .

- Understands how to produce UGC that converts (direct response, not just aesthetic) .

- Experience managing creator relationships and deliverables at scale .

- Ability to build and optimize systems, not just execute manually .

- Strong sense of content quality, hooks, and messaging .

- Comfortable working cross-functionally with CS and media buying teams.

- Knowledge in Whitelisting with Creators .

- Bonus: Experience in affiliate programs or PR partnerships .

Objective: Build a UGC engine that:
- Balances AI-heavy creative output.

- Improves brand trust and authenticity .

- Increases creative volume and speed .

- Directly contributes to better ad performance and scalable spend .

Originally posted on Himalayas