TikTok Shop Manager

Job Title : TikTok Shop Manager Role : Full-Time Location : Remote Core Hours: 8am – 2pm PST Salary Range: $700 - $900 ABOUT THE ROLE As TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit. PHASE 1 RESPONSIBILITIES — SHOP SETUP & CONFIGURATION Shop Profile & Branding - Configure shop name, logo, banner imagery, categories, and storefront layout in Seller Center - Write a compelling, keyword-rich shop bio and description - Link the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product tagging Product Catalog Setup - Audit the product range against TikTok's prohibited and restricted product policies and advise the client - List products individually or via bulk upload / Shopify catalog sync - Optimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videos - Understand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levels - Submit all listings for TikTok product approval review and resolve any rejections - Conduct a test purchase to validate the full checkout and fulfillment flow FBM and FBT Configuration - Configure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selection - Configure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settings - If using Shopify: install and configure the TikTok channel app to enable real-time inventory and order sync - Author and publish the shop's return policy in compliance with applicable consumer protection laws - Draft 3PL to FBT ongoing inventory management plan and workflow. Customer Service - Configure customer service notifications - Set up FAQs, saved responses, and response workflows - Establish return, refund, and cancellation handling procedures - Set escalation path for customer support issues Advertising & Promotions Setup - Link TikTok Ads Manager to the shop and configure the primary ad account - Launch initial GMV Max campaign(s) — set target ROI, daily budget, and product selection - Set up TikTok Search Ads with relevant keyword targeting to capture intent-driven discovery - Configure TikTok Pixel if driving traffic to an external website or landing page - Build out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller Center Affiliate / Creator Program Setup - Enable and configure the Affiliate Center, including open and targeted collaboration plans - Work with our Affiliate/Creator team to set baseline and tiered commission structures across product categories - Work with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelines PHASE 2 RESPONSIBILITIES — ONGOING MANAGEMENT & OPERATIONS Daily Operations - Monitor and respond to all buyer messages within 12 hours - Verify the processing and fulfillment of new orders - Review and action open return and refund requests in line with shop policy - Monitor product and video comments for customer questions, complaints, or escalations - Check the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increases Weekly Operations - Review GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as needed - Audit GMV Max creative assets and exclude under-performing videos - Review inventory levels and initi