TikTok & Meta Media Buyer (Remote, Any Country)
Job Overview:
We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for a portfolio of enterprise and celebrity brands—plus fuel agency growth. Our client is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.
What You'll Do:
Client Campaign Management:
- Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.
- Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms.
- Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.
- Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.
- Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats.
- Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms.
Agency Growth:
- Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners.
- Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.
- Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.
Strategic Collaboration:
- Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.
- Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages
What You Need:
- 2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
- Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta
- Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
- Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL
- Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
- Excellent communication skills for presenting performance and strategy to clients
- Creative eye for identifying winning ad concepts and adapting them cross-platform
- Highly organized with ability to manage multiple high-budget accounts plus internal campaigns
- Passion for performance marketing, platform trends, and growth marketing
What Success Looks Like:
- Consistently exceed client ROAS targets while maintaining clients Top 10 partner status.
- Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.
- Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.
- Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.
- Proactively identify optimization opportunities and scale campaigns profitably.
- Build trusted client relationships through transparent reporting and strategic insights.
The Team:
You'll collaborate with Account Managers, Creative teams, Affiliate specialists, and a Shop Operations team under our founding leadership. We're performance-driven and results-focused, maintaining our Top 10 ranking through constant innovation and testing. Everyone contributes ideas and insights to drive record-breaking results.
The Culture:
- Performance Pioneers – Challenge conventional wisdom, test innovative strategies, and constantly seek improvements that exceed benchmarks.
- Data-Driven Win