Staff Product Designer
Who We Are
Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
What the Role Is
The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring a Staff Product Designer to build the next generation of Babylist by leveraging this reality. The Staff Product Designer is the durable design owner of a major Babylist experience — the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. In this role, you shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us.
Who You Are
-
You design and ship production frontend code. You don't hand off to an engineer and hope for the best — you close the gap yourself. Transitions, micro-interactions, error states, empty states, keyboard behavior. React, React Native, SwiftUI, or equivalent. You have opinions about component architecture.
-
You move from concept to interactive prototype in hours, not weeks. You use AI tools to compress exploration cycles. You have a portfolio of things you have designed and built this way — shipped, not just prototyped.
-
You can set and defend a product design vision. You work backwards from a 12–18 month direction, ensure every release is a thoughtful step toward it, and bring everyone from ICs to the C-Suite along with clarity — not just consensus.
-
You're a systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how a design system enables all of it. You design for coherence, not just screens.
-
You can plan and run research end-to-end. Generative and evaluative. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale.
-
You hold a high bar for craft. You notice the details most people can't articulate but everyone responds to — motion, accessibility, emotional tone. You have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.
-
You develop the designers around you. You give specific, timely feedback that makes their work measurably better. The designers who work alongside you grow because of it.
-
You seek feedback before it finds you. You put rough prototypes in front of user