Sr. Vice President & General Manager

Overview

In 1979, our founding editor left corporate life to travel the world. In his desire for authenticity, he sought out small hideaways in unspoiled corners of the globe, sharing his findings through a monthly newsletter under the pen name Andrew Harper. Over the years, the Hideaway Report evolved into a members-only luxury travel site with an expanded menu of curated content, including in-depth articles about a destination’s best hotels, restaurants, sightseeing and activities, as well as articles on villas, cruising, tours and sample itineraries. At Andrew Harper, an Internova Travel Group company, members enjoy full-service trip planning and exclusive travel perks at top-tier hotels, villas, cruises, safaris and beyond. Additionally, they gain entry to private auctions and receive year-round exclusive offers from esteemed hotels and travel partners globally. Members receive access to private auctions and ongoing offers throughout the year from favored hotels and travel partners around the world. Click here for more information about Andrew Harper .
Responsibilities

The Sr. Vice President & General Manager leads Andrew Harper’s key brand functions, including Operations, Marketing/PR, Membership, Supplier Relations/Partner Marketing, and Editorial. This role is responsible for driving revenue and membership growth, achieving annual EBITDA goals, and strengthening member engagement across the full suite of benefits, with particular emphasis on travel office sales.

To remain aligned with evolving domestic and international travel trends, the Sr. Vice President & General Manager will cultivate strong member relationships and maintain an active industry network. The role will also evaluate member lifestyle and travel preferences to identify opportunities for innovation, product improvement, cost efficiency, and operational productivity.
Membership/Marketing

- Develop and execute strategies to grow, engage, and retain Andrew Harper members.

- Drive transition strategy for lapsed members as well as new to brand Andrew Harper members.

- Oversee marketing communications related to partnerships, referrals, and member benefits to strengthen brand awareness and membership value.

- Optimize technology and communication channels to improve satisfaction, engagement, and renewals.

Editorial

- Oversee Hideaway Report content and related editorial and marketing print products.

- Oversee editorial travel and expenses and provide input on the annual editorial travel calendar.

- Maintain editorial quality through member feedback and performance insights.

Travel Operations
- Work closely with Senior Director of Operations and Director of Operations to:
- Reduce cancellations

- Increase conversions

- Improve member satisfaction scores

- Increase profit margins

- Drive sales to preferred partners

- Ensure all Travel Advisors are growing in destination and product knowledge

General

- Support hotel auction growth, strategic partnerships, and partner marketing investments.

- Strengthen vendor relationships to ensure best in class member experiences.

- Maintain a strong industry network to track trends and identify expansion opportunities.

- Drive innovation and strategy for technology roadmap, including but not limited to, App adoption and monetization, enhanced website user experience, OBT engagement, and site optimization for membership acquisition.

Employee Leadership

- Foster a collaborative work environment that supports morale and productivity.

- Partner with HR and leaders to monitor performance, recognize contributions, and build an authentic culture that inspires and motivates all employees

- Lead team communications, culture-building activities, and town halls as needed.

Financial and Analytics

- Full responsibility for Andrew Harper P&L by driving revenue, profitability, member satisfaction, and preferred supplier sales.

- Analyze travel and member data to identify growth, cost savings, sales, an