Sr. Product Manager, Growth
Who We Are:
Therabody ® is the wellness tech leader with a mission to inspire and enable every body to feel, perform and look their best. Therabody ’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award.
We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.
About the role:
We are seeking an experienced Sr Product Manager with a background indirect to consumerwebsiteand ecommerce technologies to join our team. In this role, you will drive D2C growth by owning and executing the roadmap for the web shopping experience, making it easier for consumers to shop for our world-class products. You will partner closely with stakeholders in UX/UI design, engineering, marketing,analyticsand sales to launch features that align with company goals and accurately measure success for the website and its impacttothe business. You will obsess overthe gettingthe customer experienceright, andensure that hypothesis-driven A/B testing is used tovalidatethe success of every feature. As commerce shifts toward AI-driven discovery and agentic shopping, you will also ensure Therabody is discoverable, accurately represented, and transactable wherever consumers shop.
Key Responsibilities:
- Develop andmaintaina prioritized roadmap that aligns with overall businessobjectivesand delivers a constantly improving customer experience.
- Collaborate with design, marketing, and engineering teams to generate hypotheses for product enhancements that drive revenue growth and sales.
- Lead the execution and evaluation of A/B tests to prove your hypotheses and measure outcomes, while always striving for continuous iterative and incremental improvements.
- Establish andmaintainbest practices for flexible content management while ensuring a consistent shopping experience for customers.
- Take a proactive approach to managing your product area, continually assessing both growth performance and team operations, andidentifyingopportunities for improvement in a fast-paced D2C environment.
- Obsess over key performance indicators (KPIs) to ensure the website meets and exceeds business goals.
- Partner closely with Operations, Business Applications, and Sales teams toidentifyand implement features that support other growth channels and improve sell-through products.
- Own Answer Engine Optimization (AEO) for the website, ensuring Therabody products and content are discoverable, accurately represented, and cited by AI assistants and answer engines such as ChatGPTand Google AI Overviews.
- Prepare the shopping experience for agentic commerce, including structured product data, feeds, and emerging agent-to-merchant checkout protocols.
- Apply AI tools across research, analysis, and experimentation workflows to increase the speed and quality of product decisions.
About You:
- 5+ years of software product management experience with an emphasis on web and eCommerce
- Proventrack recordof launching features that drive revenue growth and improve shopping experiences.
- Deep understanding of A/B testing best practices, measuring results against KPIs, and reporting complex results to non-technical stakeholders.
- Excellent analytical and problem-solving skills.
- Comfortable operating in a fast-paced, global D2C environment.
- Strong communicationand collaboration s