Sr Director, Product Marketing
Who We Are
At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
We’reseeking a Sr. Director of Product Marketing to define and lead the go-to-market vision, narrative, and execution for ourhosting, agentic and agentportfolio. This is a critical leadership role at the center of our business—owning howthe ‘voice of our customer’,and lead howwe position, package, and bring ourofferingto market across SMBs,Developers, and Agencies globally via multipleroutes-to-market.
As a senior leader, you will shape how weposition ourselves in a world of agentic hosting, agents and vibe-coded applications boldly differentiating in diverse landscape spanningHosting, WordPress, eCommerce,Agentic,andVibe Coding Platforms. You will drive company-wide alignment across Product, Marketing, Sales, and Customer Success—ensuring a unified,compellingand differentiated story thatcommunicates with clarity,acceleratesgrowth, andemphasizesmarket leadership.
This role goesrequires leadership, mentoring andexecution—you will guide, build, andscale the product marketing function , influence product strategy, and serve as a key advisor to executive leadership on market positioning, segmentation, and growth opportunities.
What you’ll do & how you’ll make your mark.
Define the market narrative and category position
- Establish and evolve a clear, differentiated narrative that positions us as the platform of choice for building,growingand running an online presence. Shape how we compete across hosting,web presence, productivity, Agenticofferingsand adjacent SaaS platforms—driving clarityandthoughtful positioning.
Lead end-to-end go-to-market strategy
- Own GTM strategy across core offerings and new innovations, includinghostingtoAI offerings. Ensure alignment from product development through launch and lifecycle growth, with clear success metrics tied to pipeline, adoption, and revenue.
Build and scale a high-impact Product Marketing function
- Establish the structure, processes, and talent needed to support a multi-product, multi-segment,multi route-to-marketbusiness. Develop a roadmap for scaling product marketing as a strategic growth lever across the organization.
Drive commercial impact through sales and partner enablement
- Elevate sales and partner effectiveness by delivering best-in-class enablement frameworks, messaging, and tools. Ensure Sales, Agency, Industry, and SDRsteams are equipped to win across segments with consistentanddifferentiated positioning.
Own product and feature launches at scale
- Lead the strategy and execution for major product launches and releases—ensuring strong market introduction, clear value communication, and measurable business outcomes.
Institutionalize competitive intelligence
- Develop a robust, continuously evolving view of the competitive landscape acrossour product portfolio. Translate insights into actionable strategies that strengthen win rates and market positioning.
Champion the voice of the customer and market
- Bring deep customer, partner, and market insights into the organization—informing product roadmap decisions, pricing and packaging strategy, and long-term growth opportunities.
Partner across Growth and Brand to drive demand
- Collaborate with Demand Generation, Brand, and Lifecycle Marketing teams to create integrated campaigns, thought leadership, and programs that drive awareness, engagement, and pipeline at scale.
Who you are & what you’ll need to succeed.
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15+ years of product marketing experience , with significant leadership scope in Hosting, WordPress ecosystem,Agentic,SaaS, or adjacentonline/web/cloud platforms
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Proventrack recordof owning GTM strategy for complex, multi-product platformsacross cart, sales