Specialty Care Launch Lead

The Specialty Care Launch Lead, International is responsible for launch readiness and cross-regional pre-launch activities across the International region, with a clear focus on accelerating appropriate patient identification and uptake in alignment with Sobi ’s mission to improve the lives of people living with FSC/sTGH. You will drive cross-functional execution across Commercial, Medical and Market Access, as well as external partners, to enable timely and compliant adoption of diagnostic pathways and pre-launch engagement. You will establish scalable frameworks, digital engagement approaches, AI-enabled insights and performance metrics that translate scientific insights into actionable plans—while upholding high ethical standards, data privacy, compliance and patient-centricity.
Key responsibilities

- Lead end-to-end International launch planning and execution—from disease awareness to patient identification, referral and appropriate next steps—adapting to country-specific requirements.

- Identify key barriers and risks to launch success, design mitigation plans and track impact across markets.

- Develop stakeholder segmentation and engagement strategies across HCPs, payers and patient organisations, ensuring fair-balanced, compliant materials and interactions.

- Partner closely with Medical Affairs to align scientific narrative, medical education and data-generation priorities; capture and synthesise field insights to refine strategy and tactics.

- Collaborate with Market Access to shape evidence needs and value messaging that support reimbursement and (where relevant) funding of diagnostic services.

- Enable affiliates/partners through launch toolkits, capability building, training and readiness milestones; ensure consistent measurement and ways of working.

- Define and run KPIs and dashboards (e.g., diagnostic access, time-to-diagnosis, referral conversion, stakeholder reach/engagement quality) and drive continuous improvement.

- Drive the development and deployment of digital launch enablers, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation and virtual/hybrid education formats.

- Use data, analytics and compliant AI-enabled tools to improve launch planning, stakeholder segmentation, insight synthesis, content personalisation and performance optimisation across markets.

- Manage external vendors/partners delivering cross-regional programmes and disease awareness initiatives; ensure cost-effective, high-quality and compliant execution.

- Operate within all applicable laws, industry codes and Sobi policies, maintaining strong integrity, data privacy and non-promotional conduct.

- 8+ years of commercial and launch experience (local and international/global), ideally in metabolic and/or dyslipidaemia disease areas.

- Demonstrated track record of international launch planning and execution in a matrix environment.

- Experience building patient identification and referral approaches (e.g., diagnostic pathway development, disease awareness programmes, field enablement).

- Strong stakeholder management and cross-functional collaboration; ability to translate scientific insights into actionable plans and measurable outcomes.

- Excellent communication skills and scientific literacy; confident working with Medical Affairs and external experts.

- Confident, day-to-day user of enterprise AI productivity tools — Microsoft 365 Copilot (across Word, Excel, PowerPoint, Outlook, Teams) — able to translate that fluency into faster, better team output.

- Comfortable reading and acting on commercial dashboards (Power BI or equivalent) and standard analytics outputs (segmentation, performance KPIs, omnichannel engagement metrics).

- Ability to scope digital and AI use cases— translating commercial needs into deliverable, compliant solutions and governing the work end-to-end.

- Fluent English; additional languages are an advantage.

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