Software Engineer - Email Marketing - Offshore
Email Marketing Engineer (Zeta Platform Preferred)
Job Overview
We are looking for a highly skilled Email Marketing Engineer with hands‑on expertise in email campaigns, marketing automations, audience segmentation , and experience working with Zeta Global (preferred). This role involves driving end‑to‑end campaign execution, managing marketing workflows, and configuring MarTech systems to support digital engagement initiatives. The ideal candidate brings a strong blend of marketing operations experience, technical proficiency, and problem‑solving capability.
Key Responsibilities
Campaign Execution & Automation
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Build, execute, and optimize email marketing campaigns , automations, and customer journeys.
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Configure and manage audience segmentation, targeting logic, and personalization strategies .
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Set up campaign workflows, journey orchestration, and trigger‑based automations across channels.
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Ensure seamless integration of campaign elements within Zeta (email, mobile, web, ads).
Cross‑Channel Execution
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Configure and deploy multi‑channel communications including:
- SMS
- Push notifications
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Paid media/ad targeting (where applicable)
Data Management & Technical Operations
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Upload, validate, and manage customer data files (CSV, JSON, database extracts).
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Write and execute basic SQL queries to extract, segment, and analyse customer data.
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Support API-based integrations, scripting, or automation enhancements (JavaScript/Python is a plus).
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Maintain documentation of workflows, processes, and best practices.
Collaboration & Governance
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Work closely with marketing, product, and engineering teams to align campaign execution with business goals.
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Ensure compliance with data governance, deliverability standards, and platform best practices.
Required Skills & Qualifications
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8+ years of experience in email marketing, CRM, or marketing automation platforms.
- Hands-on experience in:
- HTML/CSS/JS
- Email campaigns
- Automations & workflows
- Audience segmentation
- Zeta Platform (preferred)
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Experience with other platforms is a plus:
- Salesforce Marketing Cloud
- Adobe Campaign
- Similar marketing automation ecosystems
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Strong understanding of data flows , segmentation logic, and campaign execution lifecycle.
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Basic proficiency in SQL , APIs, or scripting languages (JavaScript/Python beneficial).
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Strong analytical mindset with excellent troubleshooting skills and high attention to detail.
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Ability to work in a fast-paced environment and collaborate with cross-functional teams.
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Bachelor’s degree in Computer Science, Information Technology, Marketing Technology , or related fields.
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Prior experience in Customer Data Platforms (CDPs) is preferred.
Originally posted on Himalayas