Social Media Specialist

Company
Gantri is one of the most innovative and fastest-growing design manufacturers in the world. We pioneered the use of digital manufacturing and plant-based polymers to create high-quality, sustainable lighting products onshore and on-demand. As the most awarded design manufacturer in America, we operate the world’s largest 3D print farm right here in the Bay Area.
Role
We're looking for a Social Media Manager who combines deep platform expertise with strong strategic instincts and a proven ability to build and grow brand presence. This role is both creative and operational: you will own the social media vision for Gantri, concepting, producing, and publishing content across Instagram, TikTok, and YouTube — while also leading cross-functional collaboration and shaping our long-term channel strategy.
This role is ideal for someone mid-career who has scaled social presence for a brand and understands how to translate design-driven aesthetics into native platform storytelling. This person will be responsible for driving social media growth independently—from strategy and content development to execution and optimization.
What You'll Do

- Own and drive the social media strategy across Instagram (Reels, Stories, Posts), TikTok, and YouTube Shorts

- Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently

- Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view

- Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions

- Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment

- Lead community management strategy and own brand voice in social engagement

- Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve

- Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns

Required Experience

- 4–7 years of experience creating and leading social media content for brands or agencies

- Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand

- Deep expertise in Instagram and TikTok, with strong instincts for what performs natively on each platform

- Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools

- Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency

- Experience owning content strategy end-to-end, from ideation through performance analysis

- Proven ability to collaborate cross-functionally and influence creative direction

- Excellent written communication skills for captions, briefs, and internal stakeholder updates

Preferred Experience

- Photography or videography background with a professional portfolio

- Experience working with premium design, home decor, interiors, or lifestyle brands

- Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)

- Experience managing or mentoring junior creatives or content producers

- Comfort capturing content across diverse environments — studio, events, retail, and on-location

Why Gantri?

- Be part of a company reimagining how design meets manufacturing.

- Play a pivotal role in shaping the building blocks of Gantri products.

- Drive innovation on our next-generation digital manufacturing platform.

- Advance sustainable design practices in real-world production.

- Work in a fast-growing, design-driven environment.

- Bring visionary concepts to life at scale.

Benefits

- Competitive salary and equity options

- Comprehensive health, dental, and vision coverage

- Paid time off and flexible vacation policy

- 401(k) retirement plan with company match

- Professional development opportunities and learning stipend

- Collaborative, creative,