Social Media Marketing Manager

Location: Remote – Massachusetts/Northeast Region

This is a remote position. The successful candidate must reside in Massachusetts or the broader Northeast region due to anticipated travel requirements and the need to support business operations within the region. Occasional travel may be required as part of this role.

About HouseWorks
Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves.We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity
We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions.
Job Summary
We are seeking a highly organized, creative, and detail-oriented Social Media Marketing Manager to oversee the strategy, creation, execution, and analysis of social media content across multiple in-house brands. This role is responsible for managing content calendars, producing engaging multimedia assets, fostering online communities, monitoring audience engagement, and delivering actionable performance insights. The ideal candidate combines strong creative production skills with exceptional communication abilities, a keen eye for detail, and a data-driven approach to social media management.

Job Responsibilities

Content Strategy & Multi-Brand Management

- Develop and manage social media content calendars across multiple home care brands, ensuring alignment with brand voice, guidelines, and business objectives

- Plan, create, schedule, and publish content on Facebook, Instagram, and LinkedIn, with a strategic plan for emerging channels (X, TikTok, YouTube, Threads, etc.)

- Coordinate content initiatives with marketing, operations, sales, and customer service teams

Content Creation & Production
- Capture and produce high-quality multimedia content including graphics, photography, video, reels, and stories, editing with tools such as Adobe Creative Suite, Canva, or CapCut

- Plan and execute on-site content shoots (interviews, testimonials, event coverage, behind-the-scenes), directing talent to meet brand standards; travel occasionally to company locations, events, and trade shows to capture original content

- Collaborate with employees and subject matter experts to tell authentic stories showcasing company culture, expertise, and products

- Edit and repurpose captured content into platform-specific assets, and maintain an organized digital asset library

- Stay current on social media trends, platform updates, and best practices

- On-camera interview and employee-generated content experience a plus

Community Management & Online Engagement
- Build and grow brand-owned online communities, developing strategies to increase participation and brand advocacy

- Monitor and respond to inboxes, comments, reviews, and online reputation platforms in a timely, brand-appropriate manner

- Escalate customer service or reputational issues to appropriate stakeholders

Quality Assura