Social Media Manager

Responsibilities:

- Content Strategy & Development:
- Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.

- Create, curate, and manage engaging content (text, image, video, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).

- Ensure all content reflects the brand's voice, guidelines, and visual identity.

- Stay up-to-date with the latest social media trends, tools, and best practices to continually optimize content performance.

- Post Scheduling & Publishing:
- Plan, schedule, and publish daily content across all social media channels using scheduling tools.

- Optimize posting times for maximum reach and engagement.

- Engagement & Community Management:
- Actively monitor social media channels for comments, messages, and mentions.

- Respond to comments and inquiries in a timely, professional, and on-brand manner.

- Foster an active and positive online community, encouraging interaction and discussion.

- Identify and engage with key influencers and brand advocates.

- Analytics & Reporting:
- Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, conversions, follower growth).

- Use insights from data to identify opportunities for improvement and adjust strategies accordingly.

- Provide regular reports to stakeholders on social media performance and ROI.

- Brand Voice & Consistency:
- Maintain and evolve a consistent brand voice and tone across all social media communications.

- Ensure brand messaging is cohesive and effective in achieving marketing goals.

Skills Required:

- Proven experience in AI and content strategy.

- Exceptional understanding and application of brand voice across diverse platforms.

- Proficiency with social media scheduling and management tools.

- Strong analytical skills with the ability to interpret data and generate actionable insights.

- Demonstrated success in driving online engagement and building communities.

- Excellent written and verbal communication skills.

- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

- Knowledge of SEO principles related to social media content is a plus.

Salary: $8-$10/hr
Originally posted on Himalayas