Social Media Generalist

📍 United States

📅 Posted 2026-07-24 · via Himalayas

🏷 Social-Media-Management,Content-Marketing,Social-Media-Generalist,Digital-Marketing,Community-Management,Social-Media-Specialist,Social-Media-Marketing-Specialist,Social-Media-Content-Specialist,Social-Media-Manager,Social-Media-Associate,Social-Media-Executive

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This is a remote position.
Strategy & Planning

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Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.

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Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).

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Establish baseline KPIs and reporting structures to track growth and engagement.

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Manage the Pinterest strategy for New Dawn.

Content Management & Editing

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Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).

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Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.

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Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.

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Manage the Pinterest execution for New Dawn.

Community & Platform Management

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Manage daily posting schedules across all priority platforms.

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Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.

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Monitor analytics weekly to identify trending topics and adjust strategy accordingly.

Work with Interns

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Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.

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Maintain flexible, informal communication channels to ensure steady workflow.

Requirements

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Experience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.

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Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.

- Technical Skills:

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Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).

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Comfortable using AI tools for content ideation or workflow efficiency.

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Ability to pull and interpret social media analytics data.

Soft Skills

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Self-starter who can operate independently with weekly check-ins.

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Strong written English skills (native or near-native fluency required).

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Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn).

Originally posted on Himalayas

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