Social Media Consultant
ABOUT THE ROLE
Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results.
WHAT YOU’LL DO
Paid Social & Performance Marketing
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Plan, launch, and optimize ad campaigns that generate consultation bookings
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Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google
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Manage budgets and continuously improve performance through structured testing (creative, offers, audiences)
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Build and optimize retargeting campaigns to increase conversions
Organic Growth & Social Presence
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Improve organic follower growth across platforms
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Increase reach, engagement, and trust-building visibility
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Recommend posting strategies that strengthen brand awareness
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Align organic content with paid campaigns for stronger overall performance
Content & Creative Direction
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Work with existing renovation photos and videos
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Recommend platform-specific content formats and messaging that resonates with homeowners
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Provide clear creative guidance for what to post and why it works
Landing Pages & Conversion Improvement
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Review landing pages connected to ad campaigns
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Diagnose why visitors are not booking consultations
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Recommend conversion improvements (CRO) to increase bookings and clarity of the offer
Lead Capture + Follow-Up Support
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Improve lead capture forms (email + phone) and opt-in flow
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Ensure lead tracking is connected correctly to the CRM
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Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations
Reporting & Optimization
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Track and report paid + organic performance
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Provide simple, actionable reporting on leads, consultations, growth, and next steps
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Make recommendations based on results and implement improvements quickly
WHAT WE’RE LOOKING FOR
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Proven experience driving results with social media marketing (paid + organic)
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Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube
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Experience marketing home services/remodeling/real estate/construction is a strong plus
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Demonstrated ability to convert audiences into booked consultations or qualified leads
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Clear, practical communication and strong ownership of outcomes
WHAT SUCCESS LOOKS LIKE
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Increased qualified consultation bookings for kitchen and bath renovation services
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Consistent organic follower growth and stronger engagement
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Clear performance insights and a repeatable strategy by platform
ENGAGEMENT DETAILS
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Pilot-based engagement (extends based on performance)
- Short onboarding period
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Regular performance reviews and clear targets
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Opportunity to expand scope if results are strong
Salary: ₱30k
Originally posted on Himalayas