Social Advertising Manager
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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
The Social Ads Manager is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as both standard and non-standard implementations within the USA Today Co. and LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, and YouTube. This role is focused on paid media, not organic.
The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include:
CAMPAIGN EXECUTION:
- The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
- Proactively contact project stakeholders and keep them informed throughout the campaign build process.
- Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
- Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
- Work within multiple systems and vendors to launch campaigns.
- QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
- Own the campaign launch process end-to-end.
Campaign Management:
- The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
- Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
- Make targeting, bidding, and creative changes as needed to ensure campaign success.
- Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
- Keep the campaign information up to date within the project management systems.
- Ensure spend data is regularly updated within the platform and/or campaign management system.
- Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.
Client Services:
- The Social Ads Manager is tasked with providing exceptional customer service to internal and external project stakeholders.
- Provide prompt and professional communication about accounts.
- Scope problems and provide clear dates of completion for tasks.
- Proactively communicate campaign problems and successes to stakeho