Site Merchandising Manager
Site Merchandising Manager
Remote · Full Time · Manager
About Us
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
Role Overview
The Site Merchandising Manager is responsible for executing the strategic merchandising vision across Comfrt 's e-commerce platform. You will own the end-to-end optimization of how customers discover, navigate, and purchase products — managing product pages, category pages, site navigation, and search functionality. Working closely with Marketing, Merchandising, Tech, CX, and Data Science, you will create a best-in-class site experience. As a manager, you will supervise the Site Merchandising Coordinator and build a high-performing, detail-oriented team focused on execution excellence.
This role is ideal for an experienced merchandiser who is hands-on, detail-oriented, and passionate about creating seamless shopping experiences that drive conversion. This role reports to the Senior Site Merchandising Manager.
Key Responsibilities
Product Page Merchandising (PDP)
- Lead the execution and optimization of product page merchandising.
- Manage product imagery, descriptions, and metadata to ensure compelling on-page storytelling.
- Oversee upsell recommendations execution (related products, bundles, cross-sell opportunities).
- Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on-brand presentation.
- Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns.
- Monitor PDP performance metrics and make data-driven decisions on optimization.
Product Discovery & Site Search (PLP & Algolia)
- Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising.
- Design category experiences that guide customers through product selection while maintaining brand aesthetic.
- Execute seasonal and trend-based category curation strategies to showcase collections, new products, and colorways.
- Manage category taxonomy and hierarchy — ensuring the site structure is intuitive, scalable, and aligned with how customers think about fashion.
- Own Algolia management end-to-end: day-to-day tuning, merchandising rule implementation, and operational excellence.
- Organize product data and categorization to maximize search effectiveness and discoverability.
- Execute A/B tests on discovery experiences (category curation, search ranking, filters, merchandising rules) designed by the Senior Site Merchandising Manager, CRO Manager, and Data Science team.
- Monitor category, navigation, and search performance metrics and provide recommendations for optimization.
Team Leadership & Operations
- Manage the Site Merchandising Coordinator, providing direction, mentorship, and performance feedback.
- Build and maintain processes for PDP/PLP updates, seasonal refreshes, product launches, and campaign execution.
- Oversee data-entry QA, merchandise accuracy, and categorization consistency.
- Monitor Okendo reviews and leverage customer feedback to inform merchandising recommendations.
- Track metrics and report on team productivity and execution quality to the Senior Site Merchandising Manager.
- Develop processes that scale as the team and business grow.
Qualifications
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5+ years of e-commerce merchandising experience , preferably in fashion, apparel, or lifestyle retail (DTC preferred).
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Hands-on experience with Shopify Plus is strongly preferred.
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Expertise in site search/discovery platforms (Algolia, Elasticsearch, or similar) — ideally Algolia experience.
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Proficiency in web analytics tools (Google Analytics 4, FullStory, Hotjar, or similar).
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Demonstrated experience with PDP/PLP optimization and product merchandising strategy.
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Team lea