SEO Specialist

WE ARE HIRING: SEO Specialist – Marketing

Location: Sri Lanka
Employment Type: Full time
Industry: IT / Software Engineering / B2B Technology / SaaS Marketing
Role Overview

We are seeking an experienced and data-driven SEO Specialist – Marketing to lead search visibility, organic growth, Answer Engine Optimization, Generative Engine Optimization, and Google Ads keyword campaign support across multiple technology-focused brand websites.

The selected candidate will be responsible for improving website discoverability, technical SEO performance, content structure, keyword visibility, AI-search presence, reporting accuracy, and organic traffic growth across B2B, SaaS, and technology markets.
Key Responsibilities
Search Engine Optimization

- Own technical SEO across the brand website portfolio.

- Conduct keyword research and prepare content briefs for SEO-focused content creation.

- Manage on-page optimization, internal linking, metadata, heading structure, and site architecture.

- Monitor and improve Core Web Vitals, crawlability, indexation, page speed, and website performance.

- Execute link-building and domain authority strategies tailored to B2B technology and SaaS verticals.

- Identify and resolve website SEO issues, indexing errors, crawl errors, bug fixes, and load-speed concerns.

- Deliver monthly SEO performance reports to senior marketing leadership.

- Track organic traffic, rankings, conversions, impressions, click-through rates, and technical SEO improvements.

Answer Engine Optimization

- Structure content to improve visibility in Google Featured Snippets and People Also Ask results.

- Implement and maintain schema markup and structured data across brand websites.

- Optimize blog, service, and landing page content for question-based and voice-search intent.

- Improve content clarity, topical authority, and search intent alignment.

Generative Engine Optimization

- Monitor and grow brand citations across AI search platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.

- Develop content strategies that improve how AI tools represent, reference, and cite brand content.

- Strengthen website content structure to support AI discoverability and brand retrievability.

- Stay updated on GEO trends and recommend new approaches to improve AI-search visibility.

- Identify gaps in brand visibility across generative and answer-engine platforms.

Google Ads Keyword Campaign Support

- Assist senior marketing leadership with Google Ads keyword strategy.

- Support Quality Score optimization across search campaigns.

- Support campaign setup and performance monitoring across Search and Performance Max campaigns.

- Provide keyword, competitor, and search-intent insights to improve paid search performance.

- Coordinate with marketing teams to align SEO and paid search activities.

Reporting and Collaboration

- Prepare SEO reports, campaign insights, content recommendations, and performance summaries.

- Use data to identify ranking opportunities, content gaps, technical issues, and conversion improvements.

- Work with content, design, development, and marketing teams to implement SEO recommendations.

- Guide SEO-optimized content creation when required.

- Stay updated on SEO, AEO, GEO, Google algorithm changes, and digital marketing best practices.

- Support multiple brand properties in a fast-paced and performance-focused environment.

Candidate Profile

- Minimum 3 years of SEO experience in B2B, SaaS, technology, or digital marketing.

- Proven track record of improving organic traffic, keyword rankings, and search visibility.

- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4 .

- Strong knowledge of technical SEO, on-page SEO, internal linking, structured data, and site architecture.

- Experience in content SEO, keyword research, content briefs, and search-intent mapping.

- Strong understanding of AEO , including schema, featured snipp