SEO Manager (Thailand)

Role Overview:

We are seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry in Thailand. The role will focus on delivering a comprehensive omnichannel search audit (three phases), overseeing web performance and technical SEO, maintaining site health, driving CRO initiatives, and supporting ongoing SEO and editorial efforts through a 2026 retainer. You will work closely with both local and regional teams, translating search data and performance insights into actionable strategies that improve visibility, engagement, and conversion.
Key Responsibilities:
1. Omnichannel Search Audit (Phases 1–3)

- Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms.

- Deliver share-of-visibility analysis to benchmark performance against competitors.

- Perform content audit to identify gaps, cannibalization, and optimization opportunities.

- Package findings into actionable strategies with clear content and performance roadmaps.

2. Web Performance Audit

- Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking.

- Identify and analyze keyword gaps across core categories and competitor benchmarks.

- Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals.

- Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect.

- Benchmark site performance against local and regional competitors to contextualize opportunities and risks.

- Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion).

3. Technical SEO Maintenance

- Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance.

- Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup).

- Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts.

- Monitor Google Search Console, GA4, and server logs for emerging risks (e.g., indexation drops, crawl budget inefficiencies).

- Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency.

- Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic.

4. CRO (Conversion Rate Optimization) Initiatives

- Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points.

- Partner with developer team to test and implement CRO solutions (e.g., improved CTAs, experiments with touchpoints, landing page structures, content modules).

- Partner with data team to ensure optimizations are problem-solving oriented and measurable.

5. SEO & Editorial Retainer (2026)

- Provide ongoing keyword research and editorial guidance to ensure content relevance.

- Align editorial pipeline with search demand, seasonality, and business priorities.

- Create content optimization recommendation plans to improve organic page performance.

- Report monthly on SEO KPIs, content performance, and CRO outcomes.

Requirements:

- 4–6 years of hands-on SEO experience (technical, content, and strategic).

- Strong expertise in search audits, technical SEO, and content optimization.

- Proven track record in web performance analysis and CRO implementation.

- Proficiency with SEO tools (SEMrush, Screaming Frog, GA4, GSC, Hotjar, etc.).

- Deep understanding of the Thai digital landscape, user behavior, and search platforms.

- Excellent communication and presentation skills to translate data into clear recommendations.

- Experience working with editorial, data, and developer teams in a cross-functional environment.

Deliverables:

- Full 3-phase Omnichan