SEO Lead (Local SEO & Google Business Profile — Home Services)
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Job Title: SEO Lead (Local SEO & Google Business Profile — Home Services)
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are hiring a highly experienced SEO Lead with deep, hands-on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).
You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments . This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.
You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.
Key Responsibilities
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Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
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Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
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Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
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Stay current on Google algorithm updates, local SEO changes , AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
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Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
Local SEO & Google Business Profile (GBP)
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Drive consistent GBP ranking improvements across primary and surrounding service areas
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Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
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Conduct city-level and service-level keyword research for local expansion
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Support sustained map pack visibility in highly competitive metro markets
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Manage and improve local SERP performance for service-area businesses without storefronts
Content Strategy & Execution Oversight
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Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
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Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
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Review content for SEO quality, local relevance, and lead-generation effectiveness
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Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
Link Building & Authority Development
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Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
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Maintain simple, scalable backlink playbooks that support local authority and trust
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Monitor backlink gaps, authority metrics, and competitive benchmarks
Technical SEO & On-Site Optimization
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Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
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Work directly with WordPress and development resources to implement SEO improvements
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Support scalable multi-location site structures and internal linking strategies common in home-services businesses
Performance, Reporting & Collaboration
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Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
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Collaborate with paid media and LSA teams to align messaging and growth priorities
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Communicate SEO priorities clearly to internal stakeholders and support consistent execution
Required Qualifications
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3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries
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Demonstrated success improving local SEO and Google Business Profile rankings for se