SEO Lead
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Job Title: SEO Lead (Local SEO & Google Business Profile)
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We’re hiring an experienced SEO Lead to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.
You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.
Key Responsibilities
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Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
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Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
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Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
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Stay current on Google algorithm updates, AI -influenced search trends, E-E-A-T considerations, and local ranking factors.
Local SEO & Google Business Profile (GBP)
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Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
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Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
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Conduct city-level keyword research and local expansion planning for increased visibility.
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Support consistent map pack and local SERP performance in competitive markets.
Content Strategy & Execution Oversight
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Build content plans for service pages, location pages, blogs, and topical authority clusters.
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Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
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Review content for SEO quality, local relevance, and conversion alignment.
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Collaborate with internal/external writers (human and AI -assisted) to maintain standards.
Link Building & Authority Development
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Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
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Maintain simple, scalable backlink playbooks suitable for home-service verticals.
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Track backlink gaps and authority metrics and recommend improvements.
Technical SEO & On-Site Optimization
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Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
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Work with WordPress and development resources to implement SEO fixes and improvements.
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Support scalable multi-location site structures and internal linking strategies.
Performance, Reporting & Collaboration
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Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
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Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
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Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
Required Qualifications
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3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
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Proven success improving local SEO performance for service-area businesses (map pack + organic results).
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Experience improving Google Business Profile rankings and local visibility in competitive markets.
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Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
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Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
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Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
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Ability to produce clear documentation, briefs, action plans, and performance reporting.
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Strong organization