Senior Specialist, Affiliate & Influencers - Italy

About the Opportunity

We are looking for a highly motivated and resourceful Senior Specialist, Affiliate & Influencers - Italy to join our team and lead our expansion in the Italian market. 

This role is ideal for a results-driven professional who is eager to manage complex external partnerships and drive user acquisition while maintaining a high-impact, operational mindset across all performance marketing channels. You will join a high-performance team where you will be expected to manage everything from strategic negotiations to technical troubleshooting in a fast-paced environment.

In this role, you will:

Influencer and Affiliates Marketing

- Primary focus will be defining, optimising and executing our Affiliate and Influencer marketing strategy, ensuring total alignment with our business goals and local market nuances.

- Manage the day-to-day operations of the Italian Affiliate and Influencer network, including pipeline building, relationship management, negotiation, and performance optimisation.

- Conduct data-driven research and analysis to support decision-making and provide the insights needed to scale channel performance. This includes deep dive analysis on acquisition rates, costs, profitability, product penetration and long term retention,

- Own the reporting of channel performance, key insights, and strategic plans during weekly and monthly growth steering meetings.

- Help define and improve marketing processes related to partnership tracking, attribution, and payout/budgeting for the Italian market.

- Ensure content compliance and internal rules and controls processing.

Growth Marketing

- Identify and execute ad-hoc growth initiatives to drive user and revenue growth.

- Develop and manage co-marketing campaigns with strategic business partners to expand reach and acquire new audiences.

- Plan and coordinate offline growth initiatives, including traditional media placements, displays, and event activations.

- Lead social media collaborations with key partners to increase brand visibility and engagement.

- Coordinate content creation with external subject-matter experts and speakers to build public brand awareness and thought leadership.

- Proactively identify and execute new growth opportunities and experimental initiatives that support overall marketing and business objectives.

What you need to be successful:

Background:

- The Foundation: 5+ years of experience within high-paced marketing agencies or performance marketing roles, demonstrating a resourceful and versatile marketing background.

- Specialised Experience: At least 2 years of direct experience managing Affiliate and Influencer Marketing programs.

- Market Mastery: A proven track record of independently building and scaling new partner relationships specifically within the Italian market.

- Data Excellence: Proficiency in data visualisation tools (e.g., Tableau, Looker, or PowerBI) and advanced Excel/Google Sheets skills (Pivot tables, VLOOKUPs, data modeling) to audit partner performance and attribution models.

- Commercial Grit: Demonstrated ability to negotiate and structure diverse commercial deals, including CPA, CPL, fee structures, and commission tiers.

- Linguistic Fluency: Professional fluency in Italian is required; fluency in English is essential for collaboration with our international team.

- The "Plus": Experience in fintech or banking is a significant advantage.

Skills:

- Partner Management: Proven ability to build, maintain, and scale relationships with external partners, including affiliates, agencies, and influencers.

- Analytical Mindset: Strong ability to work with data, track KPIs, and extract actionable insights to drive strategic decisions.

- Strategic Thinking: Ability to translate high-level business goals into actionable partnership initiatives within a local market context.

- Operational & Independent Problem-Solver: A highly operational mindset with the ability to proactively diagnose a