Senior SEO Growth Strategist - Remote
About the role
We are hiring a deeply experienced, hands-on SEO leader who lives and breathes organic search. You will own strategy and execution across technical SEO, content and on-page optimization, authority building, competitive intelligence, and disciplined experimentation. You will partner closely with leadership and our existing SEO team, bringing fresh thinking, new frameworks, and a strong point of view on what to do, what not to do, and why.
This role is for someone who has spent years in the trenches, has shipped wins, has learned from losses, and still gets excited to test a hypothesis and measure the outcome. You keep up with the craft daily, and you bring a high-integrity approach that protects the brand for the long term.
What success looks like
Within 90 days, you will:
Build a clear SEO roadmap tied to business goals, opportunities, and risks.
Identify and prioritize the biggest technical and content constraints.
Launch a steady cadence of experiments with clean measurement.
Produce competitive insights that directly change what we build and publish.
Establish practical standards for ethical, sustainable growth.
Within 6 to 12 months, you will:
Grow qualified organic traffic and conversions through repeatable systems.
Increase the number of pages and topics where we rank and win for the right intent.
Strengthen authority signals through legitimate, brand-safe promotion.
Expand visibility in AI-driven discovery experiences with measurable impact.
Responsibilities
SEO strategy and ownership
Own the organic search roadmap across site architecture, technical health, content systems, internal linking, and authority.
Translate business priorities into keyword and topic portfolios that drive revenue, not vanity metrics.
Build scalable processes so SEO is embedded into product and content workflows.
Technical SEO
Audit and improve crawlability, indexation, rendering, canonicalization, pagination, faceted navigation, and site speed.
Partner with engineering to ship fixes and prevent regressions.
Implement and validate structured data where it improves comprehension and eligibility.
On-page and content performance
Create repeatable on-page standards for titles, headings, intent matching, entity coverage, and content quality.
Drive internal linking strategy that compounds over time.
Improve content refresh systems, pruning decisions, and consolidation when needed.
Off-site and authority, done the right way
Engage and manage vendors for legitimate tactics: digital PR, partnerships, thought leadership, editorial placements, link reclamation, and brand mentions.
Evaluate all promotion tactics through a brand safety and compliance lens.
Create clear guidelines for what is unacceptable and why, and protect the company from risky shortcuts.
Third-party platform and partner SEO
Identify opportunities on external platforms and ecosystems where it is appropriate to publish, partner, or distribute content.
Ensure all external publishing aligns with platform rules, user value, and company ethics.
Competitive research and opportunity discovery
Continuously monitor competitors to find gaps, patterns, and advantages.
Spot issues before they become traffic losses, and find opportunities before they become crowded.
Experimentation and measurement
Run a consistent test program: hypotheses, test design, success metrics, QA, post-mortems, and documentation.
Build reporting that ties SEO work to leads, revenue, or other core outcomes.
Teach the team through clear write-ups and repeatable playbooks.
AI search and next-gen optimization
Track how discovery is changing across AI answers and assistants.
Adapt content and technical strategy to improve machine understanding, attribution likelihood, and brand presence in AI-influenced journeys.
Test new formats and information architecture that improve retrieval and trust.
Reporting and collabora