Senior Sales Enablement Specialist
The Senior Sales Enablement Specialist leads the design and execution of our go-to-market readiness strategy. You'll own the full enablement lifecycle — from onboarding architecture to field enablement and tech stack strategy — while mentoring junior team members and serving as a strategic partner to Sales, Marketing, and Product leadership. You bring instructional design leadership to the function: setting standards for how we build programs, evaluate impact, and scale learning across a growing sales org. You're as comfortable in a board deck as you are reviewing a storyboard.
Key Responsibilities
- Enablement strategy: Define and own the annual enablement roadmap, aligned to sales hiring plans, product launches, and go-to-market motions — with learning design principles embedded at every stage.
- Program architecture: Architect and oversee the full rep lifecycle — new hire onboarding, role-based certification paths, continuous learning, and leadership development programs. Set instructional design standards and templates for the team to build against.
- Instructional design leadership: Own the organization's learning design methodology (ADDIE, SAM, or equivalent). Define curriculum architecture, learning objective frameworks, and blended modality strategies across all programs.
- Tech stack strategy: Evaluate, implement, and optimize the enablement tech stack (LMS, content management, eLearning authoring, conversation intelligence, AI coaching) and own vendor relationships.
- Content & messaging: Lead creation of the sales playbook, persona-level battlecards, and competitive positioning assets; ensure consistency with brand and GTM messaging. Translate strategy into learnable content at every level.
- Data & impact measurement: Build a measurement framework using Kirkpatrick levels 1–4 and Phillips ROI methodology, tying enablement programs to leading indicators (ramp time, pipeline coverage, win rate) and lagging indicators (quota attainment, retention).
- Executive stakeholder management: Present quarterly enablement reviews to Sales and Revenue leadership; surface program gaps and propose evidence-based solutions.
- Field enablement: Design and run SKOs, regional summits, QBR content, and deal review frameworks; build reinforcement learning journeys to drive post-event behavior change.
*** Syncing Onboarding Architecture with Corporate Orientation (Collaborate with HR to ensure a seamless transition from general corporate onboarding into the structured bootcamp. Co-design leadership development programs with HR. Collaborate wtih HR on sales certification paths and competency frameworks.
Required
- 5–8 yrs in sales enablement or revenue operations
- 1–2 yrs managing direct reports
- Deep expertise in CRM, SEP, and LMS platforms
- Strong program management & cross-functional influence skills
- Proficiency in enablement metrics and ROI reporting
- Expert-level knowledge of instructional design models (ADDIE, SAM, or equivalent)
- Experience setting org-wide learning design standards and templates
- Proficiency in Kirkpatrick or Phillips ROI evaluation methodology
Preferred
- Prior quota-carrying or sales leadership experience
- Experience with AI-driven coaching & forecasting tools
- Certification in MEDDPICC, Challenger, or Force Management
- MBA or equivalent strategic business education
- ATD, CPTD, or ISPI instructional design certification
- Experience managing eLearning production (authoring tools, video, microlearning)
- Familiarity with accessibility standards in learning content (WCAG, Section 508)
About QAD:
QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with