Senior Sales Director, Franchise

Bridge is a people-based data and customer acquisition platform that gives brands deterministic, person-level identity and attribution — a neutral infrastructure layer that connects advertising investment to real customers and real outcomes. This Senior Director in our sales team will build a book of business in the franchise category. We’re hiring a builder and hunter to define Bridge ’s franchise go-to-market, open the category, and win marquee relationships across QSR, fitness, home services, beauty & wellness, hospitality, healthcare/dental, and multi-unit retail. Franchise is among the most attractive and underserved markets in people-based marketing. National brands and local owner-operators share the same customer-acquisition problem, yet lack a neutral, deterministic way to tie media to in-store and online conversion across hundreds or thousands of locations. You’ll own that thesis end to end — from first outbound, to signed logo, to the repeatable playbook that turns wins into a category. Key Responsibilities: - Establish Bridge ’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge ’s highest-value opportunity. - Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go. - Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level. - Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge ’s platform with each brand’s growth objectives and regulatory/privacy requirements. - Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships. - Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships. - Turn client performance data into plain-language insights that drive deeper adoption and increased spend. - Partner with Bridge ’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships. - Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge ’s product priorities. - Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge ’s editorial and thought-leadership channels. - Lead business reviews, planning sessions, and hosted events with key clients and their teams. - Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build. Desired Skills, Education, and Experience: - A demonstrable track record of net-new business development — you’ve opened categories, landed logos, and built a pipeline. - Deep familiarity with the franchise / multi-location landscape: franchisor–franchisee dynamics, national ad funds and co-op marketing, local store marketing, and the tension between brand and local control. - Fluency in data-driven and people-based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services. - Consultative, executive-level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders. - A genuine builder’s temperament — energized by defining the path to your own quota. - 10+ years in business development or enterprise sales, ideal