Senior Product Marketing Manager, Banking and Capital Markets
About Chainlink
Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). The Chainlink stack provides the essential data, interoperability, compliance, and privacy standards needed to power advanced blockchain use cases for institutional tokenized assets, lending, payments, stablecoins, and more. Since inventing decentralized oracle networks, Chainlink has enabled tens of trillions in transaction value and now secures the vast majority of DeFi.
Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure, including Swift, Euroclear, Mastercard, Fidelity International, UBS, S&P Dow Jones Indices, FTSE Russell, WisdomTree, ANZ, and top protocols such as Aave, Lido, GMX and many others. Chainlink leverages a novel fee model where offchain and onchain revenue from enterprise adoption is converted to LINK tokens and stored in a strategic Chainlink Reserve. Learn more at .
About The Role
As a Senior Product Marketing Manager, Banking & Capital Markets at Chainlink Labs , you will define and own the commercial narratives that bring institutional financial workflows on-chain. Sitting at the intersection of traditional finance and decentralized infrastructure, you will shape how global banks, data providers, and asset managers understand and adopt blockchain-powered solutions across data distribution, payments, and privacy-preserving workflows.
This role is not limited to a single product—it is about owning end-to-end institutional workflows and translating complex technical capabilities into clear, commercially compelling “buyer truth.” You will develop and drive go-to-market strategies for key initiatives across institutional data, payments and treasury, and privacy-enhancing technologies, ensuring Chainlink is positioned as the definitive platform for secure, compliant, and scalable financial infrastructure.
You will work cross-functionally with Product, Engineering, Sales, and broader GTM teams to bridge technical innovation with real-world financial use cases. Your goal is to ensure that Chainlink’s messaging resonates with institutional decision-makers while aligning with how financial products are bought, sold, and governed in regulated markets.
Your Impact
Own Segment & Horizontal Narratives:
Develop and maintain clear, cohesive narratives across core institutional workflows—including data distribution, digital payments and settlement, and privacy/confidentiality—ensuring consistency and strength across all market-facing materials.
Map Financial Workflows:
Document and analyze end-to-end institutional workflows (e.g., data licensing, cross-border payments, liquidity management, and confidential transactions), identifying key stakeholders, commercial drivers, and where Chainlink delivers differentiated value.
Translate Technical Capabilities into Commercial Value:
Bridge complex technologies (e.g., APIs, smart contracts, CCIP, ZK-proofs, MPC, TEEs) into compelling, business-focused value propositions tailored to banks, data providers, compliance teams, and treasury organizations.
Drive GTM Strategy & Execution:
Lead go-to-market strategies for new products and features across the banking and capital markets portfolio, ensuring launches are strategically sound, well-coordinated, and tied to measurable business outcomes such as adoption and pipeline growth.
Enable Sales & Field Teams:
Build scalable sales enablement assets—including playbooks, proposal frameworks, and competitive positioning—that empower GTM teams to engage institutional clients effectively without heavy customization.
Shape Pricing, Packaging & Commercial Strategy:
Partner with Product and Sales to influence how solutions are structured, packaged, and monetized, ensuring alignment with institutional buying patterns and existing commercial models.
Market Intelligence & Competitive Positioni