Senior Product Marketing Manager
Overview
Bruker is one of the world’s leading analytical instrumentation companies enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Our high-performance products and high-value life science and diagnostic solutions are trusted by leading businesses, institutes, and scientists worldwide. Today, more than 8,500 employees at over 90 locations are working on this permanent challenge to make the world a better place.
The Scientific Product Marketing Manager shapes market strategy and drives commercial success for Bruker ’s cellular analysis and spatial platforms by bridging science, product strategy, and go‑to‑market execution. With deep understanding of cellular functional screening, multiomics workflows, and translational research use cases, the Scientific Product Marketing Manager translates complex technical capabilities into clear, differentiated value propositions for pharma, biotech, and academic researchers, defining positioning, crafting the narrative, and equipping commercial teams with scientifically credible messaging, as well as developing and executing content pieces to communicate the product stories. The role works cross‑functionally with R&D, product management, commercial teams, and leadership to champion customer needs and advance adoption of our products. Ideal candidates thrive at the intersection of science, strategy, and storytelling, shaping market understanding of Bruker ’s instruments to support to antibody discovery, cell line development, immune profiling, and multiomic bulk analysis across the full product lifecycle.
Responsibilities
Key Responsibilities:
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Product Positioning & Messaging : Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the nCounter and Beacon platforms. Clearly articulate each product’s value proposition and ensure consistent, accurate, and up-to-date messaging across all marketing channels. Maintain message integrity and alignment over time, minimizing inconsistencies across regions, campaigns, and content types.
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Campaign & Content Execution : Execute integrated campaigns that support global marketing programs. Coordinate the development of content and creative assets, including social and digital materials, and manage release timing across channels. Monitor campaign performance and optimize based on engagement metrics and channel insights. Collaborate with marketing programs to deploy content through an omnichannel approach.
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Go-to-Market & Lead Activation : Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth. Manage lead generation efforts across campaigns, webinars, and events, including audience targeting and list sourcing from associations, conferences, and external partners.
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Sales Enablement: Equip the commercial team with the tools, training and resources needed to effectively communicate the value of Bruker Spatial Biology products. Support the sales process by tailoring content to specific buyer personas and stages of the customer journey, helping to accelerate deal velocity and improve win rates.
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Competitive Analysis: Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions to gain actionable insights that inform strategic decisions and shape the messaging and positioning of Bruker Spatial Biology products. Provide periodic updates to the commercial team on recent developments from the competitors.
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Performance Tracking & Reporting : Track and report on the performance of marketing initiatives. Analyze key metrics such as lead volume, conversion rates, and return on investment (ROI) to guide future program improvements.
Qualifications
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Qualifications:
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Education : Advanced degree (MS or PhD) in life sciences, molecular biology, immunology, oncology, or a