Senior Product Manager, Shopping Experience

The Role As a digitally native company, Minted's Shopping Experience and commerce platform are core to the company's success. Minted's online shopping experience allows consumers to discover, customize, and purchase from an extensive assortment of products and categories, all designed by independent artists around the world. We are driven by creating a customer journey that serves both our artist community and the savvy e-commerce shopper. We are seeking a Senior Product Manager to own the strategy for how customers find and choose products on Minted. Over the next two years, we will be maturing our newly integrated product information management platform, which will give us structured, machine-readable data about our product catalog. That data supports a set of experiences that we cannot build today: search and browse that understand what a customer is looking for, product detail and category pages using information generated from product attributes, and filtered navigation that is fully crawlable by LLMs and shopping agents. Combined with parallel investments in analytics, customer data, and content management, it is the foundation for the next generation of our shopping experience and the deep personalization we seek to enable in the future. This role will guide us to alignment on what we build on that foundation, in what order, and why. Responsibilities The role spans our discovery surfaces (search, browse, category, and product detail) – covering everything from large, structural builds to conversion rate optimization activities, with dependencies running into product data, customization and rendering, checkout, marketing, and SEO/AEO. You will set the strategy and objectives for your team, lead initiatives that cross team and functional boundaries, and raise the standard of product craft for the PMs around you. - Own and continuously maintain the prioritized list of customer problems across search, browse, category, and product detail. Keep it current using behavioral data, user research, customer support and concierge signals, session replay, and competitive scans. - Turn our new product data foundation into customer value on your surfaces: attribute-driven search and browse, dynamic product detail and category pages, and crawlable filtered navigation. - Develop the roadmap and initiative scope for your team against the objectives and key results you set with your manager, using data, customer insight, and technical capability to size, sequence, and shape the work. - Shape solutions with engineering and design. You hold the business problem and the value case, design holds the experience, engineering holds feasibility and cost. Your job is to find the right-sized solution where the three meet. - Maintain product briefs that set a new standard for foresight and rationale for Minted, stating the assumptions, the growth lever, the customer problem, the success criteria, and the instrumentation plan explicitly. - Specify the instrumentation plan for everything you ship, including the events that power key metrics and KPIs and the tracking behind on-site clicks and interactions. - Run a high-velocity test program across your surfaces. Design tests with the intent to launch and productionalize them if they win. Know how to measure the right things and have a point of view not only on what worked or didn’t work, but why and what to do next. - Connect every experience change to the metric it moves and the margin logic behind it. Understand how Minted makes money well enough to teach it to someone else. - Monitor e-commerce, retail, and discovery trends, competitive customer experiences, and the movement of product discovery into AI assistants. Integrate customer feedback, usability studies, research data, and competitive analysis into your requirements. - Partner with the teams you depend on across product data, customization and rendering, checkout, merchandising, category management, brand, and marketing. Negotiate the d