Senior Product Manager, Growth
About the Role
A Series C fintech company building modern banking infrastructure for small and independent businesses is looking for a Senior Product Manager, Growth to own and scale the full growth funnel — from acquisition through retention. Operating in a regulated fintech environment, you'll bring rigorous experimentation discipline, sharp analytical instincts, and a genuine passion for helping small businesses thrive financially.
This is a hands-on leadership role at the intersection of product, data, and growth marketing. You'll set strategy, run experiments, and partner cross-functionally to turn validated wins into scalable product features — all while leveraging AI to increase velocity and impact.
What You'll Do
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Develop and execute a growth product strategy aligned with company mission, growth objectives, and unit economics.
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Serve as a strategic partner to executive, product, and growth marketing teams, providing data-driven insight for key business decisions.
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Translate company objectives into a prioritized growth roadmap that connects experimentation to long-term strategy.
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Own the full growth funnel — acquisition, activation, conversion, monetization, and retention — with a focus on LTV, CAC, and payback.
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Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
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Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.
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Improve site and onboarding conversion by clarifying value propositions and reducing friction.
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Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
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Drive retention and product depth to increase engagement and repeat value — not incentive-dependent growth.
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Apply AI to accelerate experimentation, discovery, analysis, personalization, and growth tooling — in close partnership with Data, Risk, Compliance, and Legal teams.
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Build and maintain analytics, instrumentation, and tooling to measure the funnel end-to-end and attribute impact across channels and experiments.
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Lead, mentor, and grow a high-performing growth team; establish scalable systems for experimentation and operations.
What We're Looking For
Required:
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10+ years of progressive experience in growth, product management, or growth marketing, including 3–5+ years in senior growth or product leadership .
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Background in fintech, financial services, or subscription/consumer businesses strongly preferred.
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Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
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Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis (dealbreaker).
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Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.
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Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated, scalable wins to product teams.
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Experience giving products a clear point of view and value proposition — aligning growth initiatives to long-term strategy rather than short-term tactics.
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Experience applying AI to experimentation, content generation, analysis, and AEO/LLM-driven discovery.
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Proven ability to influence and partner with engineering and product teams; strong communication skills with both technical and non-technical stakeholders.
- Bachelor's degree required.
Nice to Have:
- Advanced degree in a relevant field.
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Experience in regulated financial services environments.
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Familiarity with modern growth tooling stacks, data pipelines, and attribution modeling.
Compensation & Benefits
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Salary: $160,000 – $180,000 USD annually
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Competitive benefits package (details shared during interview process)
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