Senior Product Designer (Visual Storytelling & Motion)

Role Overview

At Pulse iD, we're building the AI-powered growth and engagement infrastructure for banks, fintechs, payment providers, telcos and ecommerce merchants and brands across APAC, the Middle East and Europe. Pulse reads every customer signal — from transaction data to digital engagement — and activates the right reward, offer or action in the moment.

We're hiring a dedicated in-house Senior Product Designer — someone who thinks in systems, ships polished UI, and can translate complex product capabilities into compelling visual stories. Your foundation is deep UI/UX and enterprise product thinking; motion, social and brand work all flow from that understanding. You’ll be embedded across Product, Engineering, Marketing, and Sales — the single design partner who helps the business win in the market. You’ll lean heavily on AI tools to operate at the scale of a much larger design function.

Location & Work Style

- Fully remote, based anywhere in APAC or the GCC (we'll consider candidates in time zones from GMT+3 to GMT+10).

Key Responsibilities

Product (UI/UX)

- Own end-to-end UI/UX for the Pulse iD platform: discovery, flows, wireframes, high-fidelity designs, prototypes, handoff.

- Build and maintain our Figma design system, components and tokens so design and engineering can ship faster.

- Partner with Product and Engineering on dashboards, configuration tools, merchant- and partner-facing portals, consumer-facing experiences embedded in bank, fintech and telco apps, and our new retail media surfaces.

- Use AI tools (ie: Claude Design) to spin up rapid prototypes before finalising in Figma.

Visual Storytelling & Product Communication

- Design Translate product narratives into compelling visual stories for LinkedIn, social and web — rooted in product understanding, not social trends.

- Produce short, animated videos (15–60s) that explain products, demonstrate features, support launches and drive social storytelling — motion as a tool for product communication.

- Produce marketing collaterals: one-pagers, case studies, whitepapers, sales pitch decks, website pages.

Requirements

Experience

- 8+ years as a product designer, ideally with agency or B2B SaaS experience, and a portfolio that leads with strong UI/UX — with supporting evidence of visual storytelling, decks and motion.

- Experience in a product-led tech start-up or SaaS environment; regulated industry (fintech, banking, telco) experience is a strong plus.

- Track record of being the sole designer in a small team — comfortable owning everything from strategy to pixel-pushing without an art director above you.

- Demonstrable experience designing for enterprise audiences: dashboards, complex data, multi-stakeholder products.

Craft

- Expert in Figma (advanced components, variants, auto-layout, design tokens, prototyping, Dev Mode) — you can build and run a real design system.

- Confident in motion design — you can take a concept from storyboard to delivered animation without external help for short-form videos.

- Strong typographic, layout and visual systems sensibility — your decks and one-pagers look like they belong to a serious B2B brand.

- Clear written and verbal communication in English; able to present and defend design decisions to senior stakeholders.

AI-first ways of working

- You actively use AI to be 2–3x faster. You're fluent in tools like Claude, AI tools for prompt-to-UI and image generation, videos

- Curious and self-directed about new tools — you're willing to test, adopt and discard tooling as the landscape evolves.

Working style

- Highly organised and self-managing; comfortable juggling product roadmap work and last-minute sales / marketing requests.

- Pragmatic and outcome-oriented — you ship, iterate and prioritise ruthlessly.

- Collaborative and low-ego; happy to take feedback from Product, Sales, Marketing and the CEO, and synthesise it into great work.

Tools You'll Use (or Pick Up Quickly)