Senior Paid Media Manager
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at .
Role Summary
Sophos is seeking a Senior Paid Media Manager to join the Global Growth Marketing team and lead paid media execution for the Americas within a globally coordinated operating model.
In this role, you will partner closely with Americas Field Marketing while collaborating with regional paid media counterparts in EMEA and APJ. You will provide senior ownership for Americas execution and contribute to global paid media standards, performance governance, testing frameworks, and reporting.
This is a high-impact, highly visible role at the intersection of global strategy and regional execution. The ideal candidate can zoom out to align paid media strategy with Sophos ’ growth priorities and zoom in to optimize campaigns, channels, audiences, and creative for measurable business impact.
What You Will Do
Global Strategy Alignment & Regional Execution
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Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos ’ global demand generation priorities, campaign themes, and growth drivers.
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Translate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behavior.
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Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy.
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Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter.
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Co-develop global paid media standards, governance frameworks, and reporting.
Budget Management & Performance Accountability
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Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments.
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Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting.
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Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance data.
Full-Funnel Paid Media Execution
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Hands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managers.
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Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), p