Senior Media Buyer – New Channels & Programmatic (The Trade Desk)

This is a remote position.

Mission: Own the exploration, launch, and scaling of new paid acquisition channels (programmatic, CTV, display, native, app inventory) with a focus on The Trade Desk , turning them into durable, profitable traffic sources.
What You’ll Do:
- Design and execute a roadmap for testing and scaling new media channels beyond the core paid social/search stack.

- Set up, manage, and optimize campaigns on The Trade Desk (and similar DSPs) across formats like video, display, native, and CTV.

- Build smart account structures (by geo, audience, funnel stage) that support scalable testing and low operational risk.

- Translate direct-response principles (hooks, offers, angles, landing pages) into programmatic and CTV environments.

- Partner with creative teams to brief, test, and iterate on ad concepts tailored for each placement and format.

- Work closely with data/analytics to define measurement, attribution, and incrementality tests for new channels.

- Monitor performance daily, diagnose issues quickly, and propose clear, data-backed actions.

- Stay on top of privacy changes, platform policies, and inventory trends to uncover new opportunities.

What You’ve Done:
- 4+ years in performance marketing/media buying, with hands-on experience in at least one DSP (ideally The Trade Desk).

- Personally launched and scaled at least one new channel from near-zero to meaningful, profitable spend.

- Strong grounding in direct-response: offers, funnels, LTV/CAC, creative testing, and revenue-focused decision-making.

- Comfortable working with multi-geo setups and structuring campaigns to handle different markets and regulations.

- Solid analytical skills: you live in dashboards and spreadsheets and know how to separate noise from signal.

- Experience collaborating with engineers/analytics on tracking, pixel/server-side setups, and attribution models.

- You think in experiments: hypothesis → test design → execution → analysis → rollout or kill.

Who You Are:
- Sharp, independent problem-solver; you don’t wait for someone to hand you a playbook.

- Calm under volatility; performance swings are a puzzle to solve, not a crisis to panic about.

- Direct communicator, comfortable pushing back with data when needed.

- Enjoy working with a lean, remote team where speed and clarity matter.

Screening Questions: To be considered for this role, please provide detailed answers to the following questions: 1. Which DSPs have you run campaigns on, and which one(s) are you strongest in (e.g. The Trade Desk, DV360, etc.)? - Please list platforms + rough monthly spend ranges.

2. Describe one example where you launched a new channel or DSP from near zero and scaled it to meaningful, profitable spend. - What was the offer, what did you do, and what did results look like?

3. What types of campaigns have you run via The Trade Desk (or similar) – e.g. CTV, display, native, video – and which format do you understand best? Why?

Originally posted on Himalayas