Senior Media Buyer
Senior Media Buyer (Meta Ads) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a results-driven Senior Media Buyer to own and scale paid social advertising campaigns across multiple client accounts.
This is a senior, hands-on role where you’ll build, launch, optimize, and scale Facebook and Instagram (Meta) advertising campaigns that generate measurable business results. You’ll work closely with clients, creative teams, and internal stakeholders to improve campaign performance, reduce acquisition costs, and maximize return on ad spend (ROAS).
If you’re passionate about performance marketing, thrive on testing new strategies, and enjoy making data-driven decisions that directly impact client success, this role is a strong fit.
What You’ll Own
Campaign Strategy & Management
- Build, launch, and manage Meta advertising campaigns from strategy through execution.
- Manage multiple client accounts while ensuring campaigns achieve performance goals.
- Optimize:
- Campaign structures
- Audiences
- Placements
- Bidding strategies
- Budgets
- Scale winning campaigns while maintaining profitability and efficiency.
Performance Optimization
- Monitor campaign performance daily.
- Analyze key metrics including:
- CPL
- CPA
- ROAS
- CTR
- CPC
- Conversion Rate
- Test new:
- Audiences
- Offers
- Creatives
- Landing pages
- Campaign strategies
- Continuously improve lead quality while reducing acquisition costs.
Creative Strategy
- Develop creative concepts and campaign messaging.
- Write detailed creative briefs for designers and video editors.
- Collaborate with creative teams to produce high-performing ad creatives.
- Analyze creative performance and recommend new testing initiatives.
Client Communication & Reporting
- Present campaign performance updates to clients and internal stakeholders.
- Prepare clear, data-driven reports with actionable recommendations.
- Recommend strategies for scaling successful campaigns and improving underperforming accounts.
- Build strong client relationships through proactive communication and strategic guidance.
Growth & Innovation
- Stay current with Meta platform updates and advertising best practices.
- Test new campaign strategies, automation tools, and optimization techniques.
- Identify opportunities to improve marketing efficiency and campaign performance.
- Contribute innovative ideas that strengthen agency performance.
What Success Looks Like
- Campaigns consistently achieve or exceed performance goals.
- Client acquisition costs decrease while ROAS improves.
- Advertising budgets scale profitably.
- Clients receive clear reporting and strategic recommendations.
- Creative testing generates continuous performance improvements.
- Client satisfaction and retention remain high.
What Makes You a Strong Fit
- You combine creativity with analytical decision-making.
- You enjoy testing, optimizing, and scaling paid campaigns.
- You’re comfortable managing multiple high-budget accounts simultaneously.
- You proactively identify opportunities for performance improvement.
- You communicate campaign insights clearly to clients and internal teams.
- You thrive in a fast-paced, results-driven remote environment.
Required Experience & Skills
Experience
- 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
- Proven experience managing $10,000+ per month in advertising spend.
- Experience managing five or more client accounts simultaneously.
- Strong knowledge of:
- Meta Ads Manager
- Meta Business Manager
- Meta Pixel
- Conversion API (CAPI)
- Event Tracking
- Experience optimizing campaigns for:
- Lead generation
- Customer acquisition
- Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
- Experience developing creative strategies and writing c