Senior Marketing Manager - North America (m/f/d)

Empower every employee. Flip is the leading AI-powered employee experience platform for frontline workers. We're transforming how people do their jobs across the industries that keep the world running: retail, manufacturing, and logistics. One app. One touch. Everything they need. Our mission: Connect every employee to everything they need in one touch. Job description Help take Flip's US presence from traction to scale. We're already gaining traction in North America, and we're ready to invest in a strong US Marketeer to take us into our next phase of growth. This is a hybrid role: part regional marketer, part content localizer, part events lead. You'll adapt and create content for the US market, plan and represent Flip at industry events, work closely with the US Sales team day-to-day, and work as an embedded member of a marketing team based primarily in Europe. As our first US-based marketer, you'll act as a bridge between our European Marketing team and our US colleagues, ensuring close collaboration and bringing local market insights into our global initiatives. Because most of the team is based in Europe, you'll need to be confident setting your own priorities and moving work forward during US hours, then syncing up and staying closely aligned once the team overlap kicks in. This role suits someone who's happy owning their day-to-day, enjoys writing and localizing content as much as the logistics of an event booth, and wants to help shape a market from an early stage rather than execute an established playbook. What you can expect Field & event marketing - Plan and own Flip's presence at US trade shows and industry events end-to-end (HR Tech, internal comms, manufacturing/retail) — venue/booth logistics, vendor and budget management, promotion, on-site execution, and post-event follow-up - Represent Flip on the ground and work closely with the US Sales team as a day-to-day partner, aligning event and content priorities with pipeline goals and coordinating on lead handoff and follow-up Website localization & US digital presence - Own the marketing-side localization of getflip.com for the US market, including page copy, proof points, calls to action, customer language, industry terminology, SEO/GEO keywords, and conversion-focused recommendations - Collaborate with global web, brand, product marketing, and content teams to make sure the US website experience is not just translated, but adapted for US search behavior, buying expectations, competitive context, and funnel performance US market development & go-to-market foundations - Build and maintain a clear understanding of US buyer personas, regional market dynamics, competitor positioning, industry trends, and category language so Flip's US messaging feels credible, relevant, and locally differentiated - Partner with Sales to turn early customer conversations, objections, win/loss insights, and pipeline feedback into sharper messaging, better enablement, stronger campaigns, and practical learnings for the global marketing team - Help establish the US marketing operating rhythm from the ground up, including campaign calendars, event priorities, local content needs, agency/vendor coordination, lead follow-up processes, and repeatable reporting Digital & regional marketing - Support and localize digital marketing campaigns (paid, email, social) for the US market, and work with the US Sales team to prioritize target accounts and build regional demand generation programs - Track and report on US marketing performance, and use AI tools daily across content, research, campaigns, and reporting to keep finding ways to work smarter and faster Global collaboration - Work as an integrated member of a marketing team based in Europe — attending recurring calls, communicating proactively across time zones, and bringing a US market perspective to global campaign planning so global content lands well in North America What you bring to the table Must-h