Senior Manager, Website Experience & Optimization
Nielsen is looking for a Senior Manager, Website Experience & Optimization to lead storytelling and digital experience efforts on Nielsen.com. Operating at the center of our digital ecosystem, you will bridge the gap between creative, data and user experience to transform executional requests into high-performing web marketing operations. Reporting to the Director, Website Strategy, you will be responsible for managing both planned initiatives and unplanned requests, ensuring every digital touchpoint is optimized to capture and convert demand for Nielsen's media intelligence. You will serve as a strategic partner to creatives, UX/UI designers, SEO specialists and demand generation teams to establish world-class web experiences. We need someone who is hands-on, fast-moving and deeply focused storytelling that converts. If you possess a balance of creative vision and performance instinct and thrive in an environment defined by rapid testing, iteration and high output volume this role is for you.
Key Responsibilities
Strategic Content Development & Governance
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Manage the end-to-end web content strategy for. Uphold the overarching narrative and editorial standards
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Ensure all published content is clear, compelling and consistent with Nielsen's brand voice
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Map content directly to specific customer profiles and personas to ensure it addresses key pain points and maximizes conversion
Conversion Architecture & User Experience
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Lead the mapping of the user journey, designing clear "paths to purchase" to strategically place high-value assets and tools that maximize Marketing Qualified Lead (MQL) volume
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Co-own with Marketing Ops and the SEO Lead, the Information Architecture (IA), site map and navigational structure to ensure Nielsen’s library of data and insights is discoverable, intuitive and optimized for user experience and discoverability (SEO, GEO, AIO, AEO)
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Utilize data-driven intuition and design sensibility to simplify complex product concepts for the web, focusing on digital experiences that drive high-value web actions
Measurement, Testing, & Optimization
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Manage the the A/B testing process, tools and analytics, fostering a test-and-learn environment for all web work, including optimizing landing pages and calls-to-action (CTAs)
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Co-own and manage comprehensive website reporting in partnership with internal Analytics and Data Science teams, including KPIs and web performance benchmarks
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Build structure and processes to share reporting from web work with marketing teams and cross-functional partners that require web work for their projects. Establish clear benchmarks for success
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Partner with the Analytics team to monitor heatmaps, bounce rates and conversion flows, applying performance data directly to creative and structural decisions
Cross-Functional Leadership & Digital Operations
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Serve as the strategic lead for web marketing operations, collaborating heavily with internal teams including Program Management, MarTech, WebDev, Creative, Data Science and UX to build cohesive digital experiences that support business objectives
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Act as the primary bridge between the Demand Generation team and Web Development, translating marketing requirements (e.g., personalization, ABM hubs, interactive data) into functional requirements for implementation
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Collaborate closely with Demand Generation teams to develop and optimize high-conversion landing pages and web experiences
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Contribute to broader marketing planning and share creative and performance learnings openly across the entire marketing team
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Manage project-based external agency partnerships by briefing clearly, reviewing critically and ensuring all external creative meets Nielsen's quality standards
Content Planning & Execution
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Build and maintain in partnership with WebOps teams, a centralized website content calendar that supports demand capture, communications, campaigns and unplanned work
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Coordinate with Product Mar