Senior Manager, Growth Marketing, Mobile
About Begin
Begin is a market-leading early childhood platform that today delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships © , serving over 15 million families since inception. Begin ’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter © ” curriculum validated by NYU, UCLA, and NSF, and one of the most comprehensive multimedia catalogs for early learning. Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.
Begin is leveraging its trusted brand, family data, and engagement engine, to evolve its platform into a family-facing decision platform, Sage © , integrating AI-driven intelligence with human-backed wisdom to help parents navigate the thousands of daily learning, development, enrichment, and purchasing decisions that define early childhood.
Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind CoreWeave. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS.
Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.
About the Role: Manager, Growth Marketing, Web + Mobile
Location: Remote* | Reports to: Chief Marketing Officer
As Manager, Growth Marketing, you will own the growth strategy for Begin 's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle. You'll lead initiatives spanning user acquisition, activation, engagement, retention, and monetization, ensuring every stage of the customer journey contributes to long-term growth and lifetime value.
This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering. You'll identify growth opportunities, build scalable experimentation programs, optimize performance across paid and owned channels, and use data to inform strategic decisions.
You're equally comfortable defining growth strategy and rolling up your sleeves to launch campaigns, analyze performance, and iterate quickly. You understand subscription businesses, mobile growth, and how to balance rapid experimentation with thoughtful, sustainable scaling.
* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.
What You Will Drive
Growth Strategy
- Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
- Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
- Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
- Partner with Product to drive product-led growth initiatives and improve activation and engagement.
- Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.
User Acquisition
Own performance marketing across key acquisition channels, including:
- Meta
- Google App Campaigns
- Apple Search Ads
- App Store Optimization
- TikTok
- DSPs and Programmatic partners
- Affiliate and influencer partnerships
- Emerging paid and organic growth channels
Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.
Drive creative strategy for user acquisition.
Lifecycle Growth & Retention
Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:
- Optimizing onboarding and first-time user experiences
- Increasing activation and