Senior Manager – GEO Strategy & Operations, RDBU & Global
Career Category
Marketing Job Description
Senior Manager – GEO Strategy & Operations, RDBU & Global
Join Amgen ’s Mission of Serving Patients
At Amgen , if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas – Oncology, Inflammation, General Medicine, and Rare Disease – we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Senior Manager – GEO Strategy & Operations, RDBU & Global
What you will do
The Senior Manager of GEO Strategy & Operations, RDBU & Global (GCCI) orchestrates Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model, this role translates enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners.
The Senior Manager serves as the primary GEO partner for the portfolio, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across global, regional, and affiliate teams.
Key Responsibilities:
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Portfolio Strategy & Coordination: Translate enterprise GEO strategy into clear priorities for RDBU and Global brands, align stakeholders around the highest-value opportunities, and escalate cross-portfolio decisions to the Associate Director.
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GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
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Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional, and affiliate stakeholders to align decisions and drive actions to completion.
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Platform & Partner Management: Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
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Operating Model Adoption: Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and USBO GEO lead; and recommend practical improvements.
Key Activities:
- Coordinate GEO priorities and planned activity across RDBU and Global brands based on enterprise direction, brand needs, and available capacity.
- Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions.
- Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations.
- Partner with brand and functional teams to incorporate GEO recommendations into global-to-local marketing plans, content, digital experiences, launch readiness, and market adaptation.
- Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across brands and markets.
- Manage routine pla