Senior Growth Marketing Manager
Description
The Company:
Push is an all-in-one platform that helps businesses grow and scale their companies by simplifying HR, payroll, time tracking, and scheduling. Our purpose is to help our customers free up their time by making people management ridiculously easy, so they can focus on their passion.
Our customer base includes some of the biggest brands, such as Earls Restaurant, Cactus Club, Crumbl Cookies and more.
The Team:
We're a group of dog-loving and game-playing people who place a high priority on competence and efficiency, but an even higher stock in personable and positive individuals that mesh with our culture and are willing to grow with us. As part of our rapidly growing team you will play an important and unique role in working towards our mission to create the best people management system for our customers so they can spend more time doing what they love.
The Role:
We’re looking for a Senior Growth Marketing Manager to join our growing Revenue Marketing team! In this role, you will play a key part in owning how we reach, attract, and convert our highest-value customers across paid and web. You will be responsible for paid acquisition strategy, website conversion, campaign automation, and managing two direct reports. Kindly note this position is for an existing role which we are actively hiring for.
Location:
Recently the world has changed so we are changing with it. We're embracing new ways of working and are constantly adapting our practices to ensure that wherever you are working from, you feel a part of the team and have everything you need to work comfortably. We are a remote-first company, Pushies can choose to work remotely or from our Downtown Vancouver office.
We are considering eligible candidates for this role from any location across Canada.
What You'll Own
Paid Acquisition
- Own paid strategy and performance for our two brands
- Set audience strategy, targeting architecture, and budget allocation, with a Paid Ads Manager executing within the framework you build
- Drive efficiency improvements through sharper ICP-based audience segmentation, exclusion logic, and continuous optimization
- Run a structured test-and-learn cadence: message variants, offer tests, audience experiments and apply what you learn
- Partner with Brand & Content team on messaging inputs and creative strategy to ensure paid creative and landing page copy are grounded in brand positioning and ICP-validated messaging
Web & Conversion
- Own the web and conversion function through your direct report: Web & Conversion Manager
- Set the strategic direction for CRO across our website: your manager executes within that framework
- Ensure web tracking is set up correctly and integrated with paid reporting for clean attribution
- Own chatbot conversion rate and leads routed to pipeline
Campaign Automation
- Build and manage AI-enabled marketing workflows and campaign automation that make the team faster and more scalable, including AI agents where applicable
- Own self-serve and demo growth programs
- Work with Marketing Ops to make sure your channels are set up correctly for tracking; you use the data to optimize, they build the infrastructure underneath it
- Analyze and optimize performance across your channels and bring performance insights back to the team on a regular cadence
Sales Alignment
- Work closely with Product Marketing to apply ICP-validated audience segments that sharpen paid targeting and improve lead quality
- Give our SDR team the intent signals and campaign context they need to follow up faster and more relevantly
- Run a regular feedback loop with Sales on what messaging is resonating in conversations and use those insights to improve targeting and creative
What Success Looks Like
In your first 12 months, you'll have:
- Grown acquisition pipeline quarter over quarter with improving cost per opportunity
- Continued improving website conversion rate across campaign landing pag