Senior Growth Engineer

BloomNation builds the technology layer powering local florists across the country, from independent flower shops to premium white-label ecommerce sites. We help florists compete with large marketplaces by giving them world-class ecommerce tools, distribution, and visibility. We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace. This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen. You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed. What You'll Do Own Organic Growth - Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI - Secondarily own organic traffic growth for the BloomNation marketplace - Focus on qualified organic traffic that drives real business outcomes, not vanity traffic - Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives - Present plans, explain tradeoffs, and then execute on them directly Ship Technical SEO Improvements - Perform a full technical and strategic SEO audit of the BloomNation marketplace - Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements - Write production code, primarily in PHP, HTML, CSS, and JavaScript - Create PRs and ship improvements directly - Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance - Build scalable SEO systems across thousands of florist websites Build SEO Products & Tooling - Design and build internal and customer-facing SEO/AEO/GEO tools for florists - Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access - Turn SEO insights into scalable product features - Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform Own Tracking, Analytics & Attribution - Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools - Define what should be tracked, how it should be tracked, and how success should be measured - Create funnels and reporting that make organic performance clear and actionable - Ensure tracking is accurate, reliable, and useful for decision-making Manage Search & Discovery Integrations - Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms - Ensure our systems can monitor, update, and respond to changes across key search platforms - Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution What We're Looking For Must Have - Strong technical SEO experience with a track record of improving organic traffic - Ability to write and ship production code - Comfortable working with: PHP, HTML, CSS, JavaScript - Strong understanding of how search engines crawl, index, and rank websites - Experience with site architecture, internal linking, structured data, and performance - Experience with Google Analytics and Google Tag Manager - Ability to define tracking requirements and build useful funnels/reports - Strong judgment around prioritization, impact, and effort - Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate - Product-minded approach to SEO/AEO/GEO and growth Nice to Have - Experience with marketplaces - Experience with multi-tenant platforms or large networks of websites - Experience scaling local SEO - Experience with Google Business Profile at sc