Senior Founding Marketer (Growth, GTM)
About the role
We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership.
What you'll do
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Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
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Lead branding and storytelling to craft a compelling narrative and market position.
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Oversee paid advertising, social channels, partnerships, and influencer programs.
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Collaborate cross-functionally with product, sales, design, and customer success.
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Set budgets, forecast outcomes, and measure ROI across channels.
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Build, mentor, and scale the marketing function as the company grows.
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Develop and deploy high-impact marketing campaigns and dashboards to track performance.
What we're looking for
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Strong brand storytelling and positioning skills to create a compelling brand narrative.
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Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
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Experience collaborating with product, sales, design, and customer success teams.
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Analytical mindset with experience testing, scaling, and optimizing marketing strategies.
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Experience managing marketing budgets, forecasting, and measuring ROI across channels.
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Experience building and leading a marketing function.
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Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
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Experience with influencer and partner marketing, including negotiation and campaign management.
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2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.
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Ability to develop and execute high-impact marketing campaigns.
Compensation & benefits
Salary: USD 35,000–70,000 per year
Visa sponsorship: available
Location
Primary location: Helsinki, Finland
Work arrangement: On-site
Originally posted on Himalayas