Senior Digital Marketing Specialist

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Senior Digital Marketing Specialist (Marketing Automation & Digital Experience)
Johannesburg, South Africa (Remote)
Join a Global Marketing Team Driving Digital Growth

Are you a digitally savvy marketer with expertise in marketing automation, website management, campaign execution, and digital optimization?

We're looking for a Senior Digital Marketing Specialist to join our global marketing team and play a key role in delivering high-impact digital experiences across multiple business segments and international markets.

This role sits at the intersection of digital marketing, marketing operations, and marketing technology , with primary responsibility for the execution, optimization, and governance of digital marketing campaigns across HubSpot and Drupal. You will help drive customer engagement, lead generation, campaign performance, and digital best practices across our global organization.

Working closely with regional marketing teams, content creators, and business stakeholders across North America, EMEA, APAC, and Latin America, you will help ensure our digital infrastructure delivers exceptional customer experiences and measurable business results.

This is an exciting opportunity for someone who enjoys combining technical expertise with marketing strategy and wants to build a career within a global marketing organization.
What You'll Do
Marketing Automation & Campaign Management

Lead the development, execution, and optimization of digital marketing campaigns using HubSpot, including:

- Email campaigns and reusable email templates

- Automated workflows and lead nurture programs

- Landing pages and thank-you page experiences

- Forms, progressive profiling, and lead capture strategies

- Audience segmentation and database targeting

- Campaign testing, deployment, and quality assurance

You will ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives, brand standards, and global best practices.
Digital Performance & Optimization

- Monitor campaign performance and engagement metrics to identify areas for improvement

- Analyze campaign results and provide actionable recommendations

- Support A/B testing initiatives to improve conversion rates and customer engagement

- Develop reports and dashboards that provide meaningful insights to stakeholders

- Monitor data quality and maintain marketing database integrity

- Drive continuous improvement initiatives across digital channels and marketing programs

HubSpot Administration & Governance

Serve as a subject matter expert for HubSpot and marketing automation best practices by:

- Managing campaign structures, asset organization, and workflow governance

- Maintaining naming conventions, tagging standards, folder structures, and documentation

- Supporting audience segmentation and list management strategies

- Ensuring campaign consistency across regions and business units

- Providing guidance and troubleshooting support to marketing stakeholders

- Identifying opportunities to improve marketing automation processes and platform utilization

Quality Assurance & Content Production

- Conduct comprehensive QA reviews of emails, landing pages, forms, workflows, and website updates

- Validate formatting, links, metadata, personalization, and tracking requirements

- Ensure all digital assets are technically sound, accurate, and aligned with brand standards

- Support content formatting, publishing, and campaign production activities

- Maintain