Senior Digital Advertising Strategist

Aisle 518 Strategies has a fully remote workforce, and roles are open to candidates across the United States.

What are you bottom-line responsible for?
Managing several accounts, including large-scale ones, with a high degree of autonomy, while also training and managing junior staff.
What outcomes are expected of you?

- Lead digital ad campaign strategy, execution, and optimization focusing on creative approach, audience development, placements, a/b tests, platforms, and thresholds for success across multiple statewide and/or national advertising campaigns

- Lead in experimentation with new platforms, tactics, and strategies.

- Create reports, verify for accuracy, and provide analysis on campaigns to Aisle 518 leadership and clients

- Work collaboratively with internal teams and colleagues to drive advertising results and to anticipate client needs ahead of key moments.

- Relentlessly identify opportunities for online advertising to achieve client outcomes, and also develop strategies with clients that integrate digital advertising into other political/organizational departments such as email & SMS marketing, tv, organizing, comms, etc.

- Mentor and train (including as a manager) staff on digital marketing strategies, tactics, and processes as needed.

- Help identify new business opportunities and work with leadership to develop them.

What approaches are key for success in this role?

- Meticulous attention to detail & high degree of organization

- Being proactive, especially in pushing for scale wherever possible, managing clients, and experimentation.

- Being over communicative

- Willingness to ask questions

- Having a client-education mindset

- Offering consistent support to more junior staff

- Being willing to pitch in however needed; trafficking and optimizing is a core part of your job, not “gruntwork” that is beneath you

What do I need from my manager/team to succeed:

- Clear and consistent feedback.

- Coaching on client management/communication situations.

- QAs on writing and trafficking.

- Training on specific and very niche aspects of the job, including launching political campaigns, some CRM management, etc.

- Training and regular support on managing staff.

Qualifications

- 3-4+ years of professional experience running and trafficking large direct response marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising

- At least one cycle working on a political campaign, at a political organization, or within a firm that works with one of those two

- Experience talking campaign or organizational leaders through the results of direct response marketing campaigns

- Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms

- Experience in report template design, data visualization, and presentation design a plus

- Impeccable attention to detail and metric-driven analytical thinking

Salary and Benefits

Aisle 518 is committed to providing a strong benefits package for employees. Below, you will find information on the starting salary for this role as well as select benefits in our current benefits package.

- Salary: $78,000 to $90,000 (depending on experience)

- 100% employer-paid health, dental, and vision plans

- Supplemental mental health care coverage

- Optional Health FSA and Dependent Care FSA accounts

- Cell phone allowance

- Student loan reimbursement allowance

- Gym reimbursement allowance

- 401K with up to 5% matching

- Minimum of 15 flexible, paid time off days each year, not including holidays

- Open leave policy for illness or childcare needs

- Minimum of 12 weeks paid parental leave

Aisle 518 is a unionized workplace organized with Campaign Workers Guild. This role is a member of the bargaining unit.

Aisle 518 collects applications on a rolling basis. When you apply for a role, you will typically not hear back from us unless you are