Senior Business Analyst, Enterprise Growth

About Udemy Udemy is an AI-powered skills acceleration platform transforming how companies and individuals across the world build the capabilities needed to thrive in a rapidly evolving workplace. By combining on-demand, multi-language content with real-time innovation, Udemy delivers personalized experiences that empower organizations to scale workforce development and help individuals build the technical, business, and soft skills most relevant to their careers. Today, thousands of companies, including Samsung SDS America, On24, Tata Consultancy Services, The World Bank, and Volkswagen, rely on Udemy Business for its enterprise solutions to build agile, future-ready teams. Udemy is headquartered in San Francisco, with hubs across the United States, Australia, India, Ireland, Mexico, and Türkiye. Udemy recently combined with Coursera to create one of the world’s most comprehensive skills development platforms. Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, below. Position Overview The Senior Business Analyst provides the analytical backbone for this new business. This role owns core reporting, KPI development, funnel analysis, forecasting support, and business diagnostics across WES, Team Plan, and related growth motions. The analyst establishes a common fact base across currently fragmented businesses, enabling leadership to size opportunities, monitor performance, identify conversion gaps, and make faster, higher-quality decisions on targets and resource allocation. The ideal candidate is a rigorous, self-directed analyst who can build durable reporting and insight from ambiguous, fragmented data environments, and who communicates findings in clear, decision-ready terms. Key Responsibilities - Own reporting and KPI development for the Enterprise Growth business - Build and maintain the core KPI reporting suite across WES, Team Plan, inside sales, and outsourced SMB motions, including new business, expansion, renewal, and cost-to-serve views. - Drive unified reporting definitions across Coursera and Udemy in partnership with Finance, RevOps, and Data teams. - Deliver reliable recurring reporting for weekly/monthly business reviews and executive updates. - Improve funnel instrumentation, attribution, and data quality in partnership with Data Science and Analytics. - Deliver funnel analysis and business diagnostics - Analyze conversion across the full funnel — traffic, lead capture, product-qualified demand, sales-assisted conversion, renewal, and expansion — to identify the biggest growth levers and gaps. - Support experimentation with sound test design, measurement plans, and readouts across pricing, packaging, campaigns, routing, and conversion motions. - Evaluate inside sales pilot and outsourced partner performance, including productivity, response time, and conversion efficiency. - Produce segment, cohort, and source-level analyses that inform GTM and segmentation decisions. - Support forecasting, planning, and prioritization - Provide analytical support for FY27 target setting, forecasting methodology, and scenario modeling in partnership with Finance and RevOps. - Size opportunities and quantify tradeoffs to support prioritization of growth investments. - Serve as an embedded analytical partner to Enterprise Growth leadership, translating questions into analysis and analysis into recommendations. Success Measures - A trusted, unified KPI reporting suite adopted as the source of truth for Enterprise Growth performance. - Unified Coursera + Udemy reporting definitions implemented across in-scope motions. - Funnel diagnostics and experiment readout