Script Writer - Hindi
About Lokal :
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal . Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search ( Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (Agri Lokal )
- Social & Community – Place to find & post social updates ( Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (Astro Lokal )
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
About the Role
We are looking for a creative and detail-oriented Script Writer to join our dynamic content
team. The ideal candidate will have a deep understanding of short-form storytelling, social
media trends, and audience psychology. You’ll be responsible for conceptualizing and writing
engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking
audiences across platforms like Instagram, YouTube, and Facebook.
Key Responsibilities
- Create compelling short-form scripts (under 60 seconds) with strong storytelling flow.
- Translate content from Regional Language to English and English to Regional Language .
- Write sharp, attention-grabbing hooks to maximize engagement and retention.
- Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
- Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy.
- Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
- Translate copy ideas into strong visual narratives and impactful storytelling sequences.
- Identify and adapt to emerging content and creative trends.
- Simplify complex ideas into relatable and emotionally resonant content.
- Constantly read and watch diverse content (books, short films, ads) to expand creative
vocabulary and visual literacy.
- Provide creative inputs during production to ensure content quality and tone consistency.
Qualifications & Skills
- Any Bachelor’s degree.
- 1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video
content).
- Proven ability to write short-form content with a strong storytelling structure.
- Strong