Sales Coordinator
Veritas Automata is seeking a Sales Coordinator to serve as dedicated execution support for a client organization's CEO and sales leadership. The Sales Coordinator provides upstream prospecting, LinkedIn and Sales Navigator outreach, meeting and demo scheduling, and Salesforce hygiene.
This is a full-time remote role for a highly organized, proactive professional located in LATAM who can work effectively with a U.S.-based leadership team. The Coordinator focuses on doing the work well and consistently: building prospect lists, running LinkedIn and Sales Navigator outreach, scheduling meetings and demos, and keeping Salesforce clean and current. The client sets direction and priorities; the Coordinator executes them with accuracy, speed, and follow-through.
Core Responsibilities
Upstream prospecting and list building
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Research companies, contacts, industries, buyer personas, and target accounts to build high-quality prospect lists aligned with the client's ideal customer profile and direction.
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Enrich and maintain prospect and account data, including titles, company details, LinkedIn profiles, email addresses, outreach status, and engagement history.
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Prepare targeted lists ahead of conferences, campaigns, and events as directed, including identifying prior attendees and relevant contacts.
LinkedIn and Sales Navigator outreach
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Execute outbound LinkedIn and Sales Navigator outreach and connection sequences against defined target lists.
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Send and manage cold email and follow-up sequences using approved messaging and templates.
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Personalize outreach within the brand and messaging guidelines set by the client and marketing.
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Monitor responses, track engagement, and escalate qualified replies promptly to the appropriate person.
Meeting and demo scheduling
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Schedule discovery calls, demos, client meetings, and follow-up conversations.
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Coordinate executive calendars across multiple time zones with accuracy and professionalism.
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Coordinate webinar and event logistics as needed, including registration, reminders, attendance tracking, and post-event follow-up.
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Confirm, reschedule, and follow up on meetings to reduce no-shows and keep the calendar current.
Salesforce hygiene and CRM operations
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Maintain accurate Salesforce records for leads, contacts, accounts, opportunities, activities, and pipeline updates.
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Own day-to-day CRM hygiene by correcting stale records, duplicates, incomplete data, and logging gaps.
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Log activities and update stages consistently so the pipeline reflects reality.
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Produce recurring activity, outreach, and pipeline reports for leadership review as directed.
Execution support and follow-through
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Track and complete follow-ups so nothing slips through the cracks.
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Keep leadership informed of status, blockers, and items needing a decision.
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Follow established processes and outreach templates, and flag practical improvements for leadership to consider.
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Reduce administrative burden on the CEO and sales team so they can focus on closing.
Required Qualifications
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3 to 5 years of experience in sales operations, sales administration, business development support, revenue operations, executive support, or a related execution-focused role.
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Excellent written and spoken English communication skills.
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Hands-on experience with LinkedIn outreach, LinkedIn Sales Navigator, cold email, and lead research.
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Hands-on experience with Salesforce, including data entry, activity logging, and hygiene.
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Strong organizational skills, attention to detail, and follow-through.
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Ability to take direction and execute reliably in a remote environment with limited day-to-day supervision.
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Comfortable supporting a U.S.-based leadership team and collaborating across time zones.
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Ability to manage calendars, coordinate meetings, and track follow-ups professionally.
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Comfortable operating in a KPI-driven environment with measurable activity expectati