Retail Media Specialist

Department: Marketing

Location: Remote

Shift: Day, Monday-Friday; Full-Time

Wage: $62,000 - $70,000 annually, based on experience

Company Overview: At Bob’s Red Mill, we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. Wholesome means ensuring our food is of the highest quality, empowering and supporting our diverse group of employee owners, respecting our planet, and bettering our communities. We believe that joy is for everyone.

Position Overview: This position is responsible for enhancing the consumer experience by ensuring our brand and product messaging connects with shoppers, both in-store and online. The Retail Media Specialist focuses on delivering a seamless experience from discovery to conversion. This position works with Retail Marketing, Brand Design, Sales, and agency partners to activate retail marketing campaigns that drive brand, category, and retailer performance.

Key Responsibilities

Essential Job Functions:

- Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts.

- Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media.

- Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns.

- Applies analytical and technical skills to support on-site and off-site display advertising campaigns.

- Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.

- Monitors and optimize alignment with program objectives.

- Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers.

- Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives.

- Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.

- Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.

- Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).

- Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.

- Performs other duties and tasks as assigned.

Supervisory Responsibilities:

- None.

- This position reports to the Shopper Marketing Manager.

Skills, Knowledge and Expertise

Knowledge, Skills, and Abilities:

- Working knowledge of CPG marketing, sales and retail processes and best practices.

- Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart.

- Analytical and critical thinking skills.

- Possesses effective communication skills, both verbal and written.

- Strong communication, problem-solving, and interpersonal skills.

- Ability to work collaboratively.

- Strives to produce accurate work and seeks opportunities to drive results.

- Ability to adapt to changes, problems and shifting priorities.

- Ability to stay organized and meet deadlines.

- Ability to balance multiple needs and priorities.

- Ability to work independently and in collaboration with others.

- Ability to approach challenges and problems with a calm demeanor.

- Skilled in collaborating and communicating within cross-functional teams.

- Experience using Microsoft 365 including Word, Ex