Regional Sales Manager - K12 Foodservice

🏢 Red Gold · all Red Gold jobs
📍 United States
📅 Posted 2026-06-29 · via Himalayas
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RESPONSIBILITIES

K12 Advisor (Expert) Role with Red Gold Foodservice Regional Sales Managers (FS RSMs)

- Primary Contact for K12 FS Broker Specialists for assigned states (“backup” contact for other states)

- Work very closely with FS RSMs to develop, execute, and measure K12 market plans & objectives and provide ongoing communication with FS RSMs & FS Broker K12 Specialists

Account Management: Cultivating Existing Customers / New Customers / Relationship Building

- Sales Goals: New Items at Existing Accounts; Growth of Current Items; New Accounts/ New Items

- Direct Ship Accounts within assigned territory to insure Order Accuracy/ Pricing/ Etc.

- Operators / School Districts: Cultivate relationships with Top 100+ Districts in Region and/or Top 5 School Districts in Markets with limited Top 100+ Districts

Contract Negotiations/ Bids & RFPs for Commodity & Commercial K12 Accounts
- Works closely with Red Gold HQ bid support team

Commodity Processing Program Management of Assigned Customers / Region / States
- Commodity Processing Management (Broker Market Level / District Level / State DA)

Business Building Activities > Participates & Initiates & Manages Spending Analysis

- K12 Food Show Participation – National / State / Local / Out of Territory – some weekends mandatory

- K12 Broker & Customer Training / Workshops

- Local / Regional / State SNA & K12 Organizations – leadership roles / workshops / participation

Internal Account & Market Management / Spending /Bids/ Pricing Changes/ Time Mgmt./ Travel

Education/ K12 Segment Specific Knowledge / Customized Menu Solution Selling to Key Programs

- Demonstrates a working knowledge of the USDA Child Nutrition Programs (NSLP, SBP, SFSP, CACFP, FFVP, etc.) and how our products fit the programs

- SNS Certification preferred; option to work towards certification within 2 years of hire date

EDUCATION AND EXPERIENCE

- 4 year college degree (Bachelor’s) – Marketing / Management / Nutrition / Liberal Arts

- 3 -5 years in food service sales or a food service related position

- 2- 4 years of K12 /Education sales or operations experience preferred

- SNS Credentials preferred; however, exam can be taken within 24 months of employment

- MBA or Master’s Degree optional

- FS Broker management experience beneficial & preferred

- Interpersonal Skills related to effective relationship building (customer references )

KNOWLEDGE, SKILLS, AND ABILITIES

- Highly Effective written communication skills

- Training Strengths / Strong Presentation Skills

- Computer Proficiency – Microsoft Office Software / Good proficiency in Excel & PowerPoint & Word

- Other Computer Programs – AFS/TradePro / Other Data Tracking Software Applications

- Key Attributes: Striving / Order / Influence / Intuitive / Proactive / Confident / Articulate

- Detail oriented – bids and contracts

- Professional – attire & manner

- Ability to delegate to non-subordinates / influence broker partners

- Ability to follow delegated directions and protocol.

- Good listening skills / Good follow-up skills

- Willingness to learn new approaches and ability to execute Red Gold K12 Marketing strategy

- Ability to work in a team environment and be a team player when needed

SUPERVISORY RESPONSIBILITIES

Direct: None

Indirect: None
PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

- Able to travel via car or airplane

- Able to carry and set up displays for food shows

- Able and willing to work weekends

- To perform this job successfully, the physical demands listed are representative of those that must be met by an employee

- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this job:

- The employee must be able to remain in a stationary position 50% of the time whether that be sitting or standing

- The employee must be able to use fingers to constantly operate a computer or other type of of

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